I was asked to speak to about why we should care about social media to my Public Relations class at Algonquin College last evening. As part of the session, I highlighted a number of resources that will help understand the significance of social media. As a resource for the class, I’ve summarized some of them here.
CLUETRAIN MANIFESTO
Many books have been written about social media, communications, engagement, influence and interaction. To me, The Cluetrain Manifesto is required reading to understand why all the other books matter.
MAKING A DIFFERENCE WITH SOCIAL AND NEW MEDIA
Perhaps the best example of amateurs doing what media organizations can’t do (or won’t do) to make this world a smaller place by sharing real stories about real people in unimaginable situations is the Alive in Baghdad video podcast.
PUBLIC RELATIONS RESOURCES
Since the class is about public relations, I highlighted a FEW of the MANY high-quality public relations, communications and marketing social media-based resources on the web.
- Six Pixels of Separation (blog and podcast)
- ProPR (blog and occasional media)
- For Immediate Release (podcast)
- Inside PR (podcast)
COMMON CRAFT: SOCIAL MEDIA IN PLAIN ENGLISH
COMMON CRAFT: RSS IN PLAIN ENGLISH
