Edison Research has released the audio presentation and slides for a study that they did entitled The Podcast Consumer Revealed. There is a lot of golden information in this study that can help Podcasters devise ways to make money from their Podcast, and for companies to consider when exploring sponsorship and advertising opportunities in the Podcast space.
New media consulting and audio productions for traditional and Internet-based distribution including narrative, interview, documentary, conference coverage and promotional programs. Our podcasting experts and new media specialists will help you take your brand and message to the world.
PAB2008, the third annual international podcasting extravaganza, took place in Kingston, Ontario (Canada) on June 20-22, 2008. Audio of the conference sessions is available at the Canadian Podcast Buffet.
I served as bass player for various, early, incarnations of the Robert Farrell Band, last performing with Robert in 1997. After a long hiaitus from music to focus on family and a career, I started working on my first CD, real, in 2004 — before I discovered Podcasting.
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July 15th, 2006 at 11:43 pm
Is it just me, or did they get just a little bit confused about who a “podcaster” was and who a “podcast listener” is? Other than that, I think this a really good survey and pretty accurate to what I have seen in the community.
July 16th, 2006 at 9:19 am
You’re right, James. During a presentation of the study by Tom Webster (Edison Research) at the Corporate Podcasting Summit, Tom told the audience that for the purpose of the presentation, “Podcaster” meant Podcast listener.
July 18th, 2006 at 12:01 pm
I hoped that this was clear during the talk, if not from the “base” listed for many of the slides, but I realize that I had a tendency to say “podcasters” a few times when I meant to say “podcast listeners”. The podcast is now on the iTunes Music Store, by the way–details and the link are on our blog, The Infinite Dial, and the slides can be downloaded from our main site at edisonresearch.com. Thanks, Mark–enjoyed meeting you at the Summit!
-Tom
September 28th, 2006 at 4:46 pm
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