Wednesday, October 18, 2006

The Canary in a Coalmine Effect

Radio stations that use Podcasting as a way to build a bigger audience and make it more convenient for their listeners to consume previously broadcasted content have a great measuring tool at their disposal. If the on-air content can’t keep a Podcast audience engaged, get out of the coalmine.

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2 Responses to “The Canary in a Coalmine Effect”

  1. Sonia Brock Says:

    Good point.

    My favourite radio podcasts

    http://www.bfbs2.com/rnb.html The Raven & the Blues, England
    http://www.salty.com.au/ Salty Dog, Australia
    plus the BBC and Radio Netherlands

  2. Canadian Podcast Buffet » Blog Archive » Hot dogs, master feeds and bitrates Says:

    […] The Canary in a Coalmine Effect […]

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