Those who think radio is lifeless and uninteresting, probably haven’t heard the voice of Terry O’Reilly. He’s an advertising guy in Toronto, Canada and we won’t hold either of those facts against him. He’s also the co-creator and host of an insightful and entertaining radio show that explores the history and evolution of marketing and advertising (The Age of Persuasion). Together, he and Mike Tennant tell the stories of people and events that have shaped advertising and consumerism.
Where books used to lead to radio shows, Terry and Mike went the other way. On October 27th, they released their book The Age of Persuasion: How Marketing Ate Our Culture. Just days earlier, Terry, knowing me to be a fan of his radio show, left a message on my blog, making himself and Mike Tennant available for cross-examination.
Little ol’ me. I guess it’s true what they say: “bloggers and podcasters really do have influence…”
Subjects covered:
- marketing
- advertising
- collaborating
- creativity
- curiosity
- “Do This Or Die“
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