Video | Mark Blevis

2010.08.25

Beyond Words: What makes great media resonate

For the first time in the five year history (so far) of the conference, the 2010 edition of PAB featured a balanced mix of speakers from both in and outside the fishbowl. That’s to say, this year’s program featured about 50 per cent external ideas, observations and energy.

One such speaker was Mike Tennant, co-creator and (now retired) writer of the amazing CBC radio show Age of Persuasion. Using specific examples of radio programs and advertisements throughout history, Mike delivered a keynote which illustrated the role of creative in the modern age of media and how content creators can use creative to build, engage, and motivate audiences.

This video features excerpts of his talk, Beyond Words: What makes great media resonate.

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conference, Content, context, creative, keynote, Mike Tennant, PAB2010, Session Clips, speech, video

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Connecting,Events and Conferences,PAB Conference,Podcasting,Social media

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2010.08.23

Content creation, death and digital legacy

Most content creators don’t consider the sweeping terms of service of the various sites on which they have accounts and post content (Facebook, Flickr, Gmail, etc…). We just happily share our thoughts and experiences with the world without considering the life of our content after we’ve moved on from this world.

Derek Miller was the first to introduce me to the idea of a Digital Executor. In fact, it’s possible he coined the term. While I didn’t act on his thoughts, he was the first person who made me consider that my content will likely outlive me. And, at PAB2010, Adele McAlear exposed us to the stories of real people left behind a digital legacy, challenging us to think about the intersection of death, social media and technology, and what things we should do to protect our digital assets.

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Adele McAlear, death, digital legacy, PAB2010, Session Clips, video

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Events and Conferences,Legal,PAB Conference,Social media,Tools

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2010.07.30

The world has changed…now what?

Barry McLoughlin kicked off PAB2010 with a keynote that examined the general perception of digital media in the eyes of big media and big corporations. He compared signal-to-noise ratios of content creators — from the amateur hobbyist to public figures who should know better — interspersed with the odd impression.

Mr. McLoughlin punctuated his talk by saying “The world needs more content creators” and went on to explain “…every technology, every media you can concoct, requires creative content creators with something to say.”

This video is part of the Session Clips series from PAB2010 and includes Mr. McLoughlin’s five rules of communication and creating compelling content that’s relevant for your audience.