Clip videos of the PAB2010 conference speaking sessions are starting to appear online. The first of the series is a nine-minute section of Tod Maffin‘s workshop on “IT”. Specifically, the video focuses on the evolution of media intimacy, from “original” stage performance, through radio, television and now digital media including podcasting.
2010.05.07
Tod Maffin’s Idea to Air workshop part of PAB2010
Tod Maffin is returning to PAB to deliver his wildly popular Idea to Air workshop.
Idea to Air examines the qualities of compelling audio and storytelling using examples to illustrate what creates “driveway moments” and makes listeners part of the process. This workshop has been part of PABs past and inspires participants to think and act differently when it comes to planning, recording, editing and sharing their content. In fact, this workshop is so popular that in the years it hasn’t been part of the PAB program, Tod has graciously held the session for small groups in his hotel room!
Let me take this moment to acknowledge Tod as one of the reasons the Canadian Podcast Buffet and PAB became necessary. If it wasn’t for his efforts to connect podcasters and content creators within communities across Canada in the early days of the media, Bob and I wouldn’t have been inspired to try connecting the communities. Who knew that our little experiment would attract people from around the world?
By the way… Tod is one of a group of people we call PAB lifers — the folk that have been to every year of the conference since its inaugural event in 2006.
Tod’s workshop will take place at 3pm Friday, June 18. A full program schedule will be published in the next few days. Remember, we’re accepting proposals for JOLT!s until 5pmET May 14.
2010.02.20
Social media marketing case studies site launches
PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on.
Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop down menus which allow users to select demographics, industry, organization type and tactics. The summaries then provide a link to an outside site that hosts a more comprehensive version of the case study.
The walk-through video suggests that Tod may at some point add a reward system for people who contribute case studies to the site. He also reminds viewers that the site just launched so there may be a few wrinkles to iron out yet. My experience with the site so far has been smooth.
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