Tuesday, April 3, 2007

Less is more

I’ve been thinking - a lot - about the proliferation of networking and community based tools, lately. For a while it was exciting that so many great tools were being developed even if some were very specific in the purpose they served. Now, it seems that each day, a new tool appears that does everything else (or, at least, some of everything else) and 33% more. In short, we’re approaching social media critical mass.

The gathering places are popping up everywhere and the democratized are doing their best to keep up. It’s kind of like being invited to ten parties in the same night and trying to mingle at each one — sure you’ll meet a lot of people, and you may even go home with 189 business cards representing “my friends”, but you haven’t come to know anything more than 189 names (if you even remember any of them) and it’s more than likely you never will. Furthermore, you spent most of your night trying to get from place to place in a mad rush.

The time has come to achieve focus and pick your hang outs. I am going to start by focussing on three, my blog being one of them (I’m still considering the other two). That means that I can get value out of the tools - and the relationships I build using them - and I won’t burn out in the process.

 
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