It was standing room only at the offices of Overlay.TV today for the second Social Media Breakfast Ottawa. The presenter, Rob Lane, President and CEO of Overlay.TV, shared how his company is turning the passive video consumption experience into one of engagement with viewers in the online world.

This podcast features excerpts of Rob’s presentation as well as comments from some of the participants of the event — including Bryan Person, founder of the Social Media Breakfast phenomenon.

 

 Making online video interactive [16:42m]: Play Now | Play in Popup | Download

Bryan Person started it all in Boston, now Simon Chen, Ryan Anderson and Rob Lane bring the franchise to Ottawa when Ramius hosts the first Social Media Breakfast Ottawa on Tuesday, June 10 beginning at 7:30am.

The event features guest speaker, Adrian Salamunovic, co-founder of DNA11, a company that pioneered the creation of personalized artwork from the DNA of its customers.  Adrian will tell the story of how buzz about DNA11 spread from blogs, to magazines, to TV and mainstream media.

At the time of this post, there are seven spaces left for the event.  You can register here.

See you on Tuesday.