In the spirit of “a watched kettle never boils” and “ignore it and it will do better“, disciples of Neil Gorman’s Your Podcast is Not a Fucking Toaster movement have been dealing with new possibilities as described in some recent marketing speak from toaster maker, Hamilton Beach.

A recall announcement released by the company on March 7, 2008, reads “The toaster may remain energized after popping up and could possibly ignite any flammable materials left on top of the unit, posing a fire hazard”. Though the release was not explicit, many consumers have recognized that it is in fact the toast that is flammable.

For podcasters, this discovery has led to a better understanding of Neil Gorman’s message about the production of audio and video content. It’s not just about the energy expended to produce your program; your content remains energized once in the wild. Fortunately, your podcast is not flammable — in the traditional sense.

This announcement has greater implications for podcasters.

When asked about the announcement, Just One More Book!! producer and host, Andrea Ross said “Just thinking about my podcast while working in the kitchen has been known to ignite any flammable materials”.

Photo: burnt toast by Kalpita