2009.09.24

10 Golden Rules of Engaging through Social Media

I’ve been co-presenting a free webcast series on social media for the book publishing industry.  As part of today’s session, Greg Pincus and I shared our 10 Golden Rules for individuals and businesses wishing engage with social media communities and their members.  We shared some funny and even shocking stories to illustrate our points.

The best part of our list and stories is that while they were delivered with a book industry focus, the golden rules themselves are portable to any industry and community.

Here’s our list…

10. Be a champion of the industry/genre. (celebrate others)

9. Never approach a network or individual in a network with a greedy one sided agenda. –Keith Burtis

8. KNOW the site/people you’re approaching, and why.

7. Follow the site’s guidelines/policies if they’re published. (read About, FAQ, everything!)

6. Customize and personalize your message. (add value and be reasonable)

5. Address the site/people by name.

4. Never harass the site/people. (a follow-up is fine)

3. Be polite, gracious and humble. (books are not currency)

2. If the site is good enough to approach, it’s good enough to promote.

1. If you let the site/person love you and your work, they will become your champion.

2009.09.09

Guidance for the book industry

I’ve teamed up with Greg Pincus to design a series of webcasts for the book industry (publishers, editors, publicists, authors, etc…).  Our goal is to teach social media savvy for outreach and promotion, while answering the question, “How does this help me sell books?”

The series, How Social Media Can Help You Sell Books: Guidance for the book publishing industry and its stakeholders, begins tomorrow (September 10 at 12pmET) with Finding the Conversation: Who’s talking about you and what they are saying.  In this first session, Greg and I will explore search and alerts to monitor the digital conversation.  We’ll focus on effective use of Google and IceRocket with references to Technorati and Twitter.

The rest of the program is:

SEP 17, 12pmET - Twitter: More than “What are you doing?”

Why use Twitter, how to engage and craft your message, using hash tags and a few Twitter stories.

SEP 24, 12pmET - Bloggers/Podcasters are People, Too: Engaging with the social media community

Recommendations for meeting, relating to and collaborating with the social media community.

OCT 1, 12pmET - Remarkable Use of the Internet to Promote Books and the People Behind Them

Storytelling and interesting examples of effective book promotion in the digital age.

To register, follow this link, put a check mark in the box next to each webcast you’d like to attend then click the “Register” button.  Your registration will apply to each webcast you selected.

2009.09.01

Web Savvy for the Book Industry

After three years of working with publishers, editors, publicists, authors and illustrators, and following my experience at BookCamp Toronto this past June, I decided it was time to offer the book industry the support it needs and the training it doesn’t have the budget for.

I’m teaming up with Greg Pincus to deliver a series of FREE webcasts that will give book publishers, publicists, authors, illustrators and enthusiasts social media savvy for outreach and promotion.  The series is titled How Social Media Can Help You Sell Books: Guidance for the book publishing industry and its stakeholders and each installment will seek to answer the question: How does this help me sell books?

Don’t miss the first four free sessions.

SEP 10, 12pmET- Finding the Conversation: Who’s talking about you and what they are saying

Understanding search and alerts to monitor the digital conversation.  This session will focus on effective use of Google with references to Technorati, Twitter and IceRocket. (REGISTER)

SEP 17, 12pmET - Twitter: More than “What are you doing?”

Why use Twitter, how to engage and craft your message, using hash tags and a few Twitter stories. (REGISTER)

SEP 24, 12pmET - Bloggers/Podcasters are People, Too: Engaging with the social media community

Recommendations for meeting, relating to and collaborating with the social media community. (REGISTER)

OCT 1, 12pmET - Remarkable Use of the Internet to Promote Books and the People Behind Them

Storytelling and interesting examples of effective book promotion in the digital age. (REGISTER)

UPDATE…

You can now register for the entire four-part How Social Media Can Help You Sell Books webcast series (or more than one webcast) in one easy step.  Follow this link, put a check mark in the box next to each webcast you’d like to attend, click the “Register” button.  Your registration form will apply to each webcast you selected.

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