2010.07.20

Real connections don’t rely on influence

Last week we were visited by author P.J. Bracegirdle, illustrator Susan Mitchell, their son Ewan and author Kevin Bolger. P.J. was in town to speak at a conference and we’d been talking with him about getting together since we first met him online a few years ago though our currently-on-extended-hiatus children’s book podcast, Just One More Book. It was a great evening talking about favourite children’s books, growing up, movies, careers and team building exercises.

These friendships and that fun evening wouldn’t have happened if it weren’t for our blog and podcast. The same is true for our friendships with author Sheree Fitch who has visited us twice this year and author/illustrator Lee Edward Fodi whom I’ve visited a few times in Vancouver and who visited us when he was in Ottawa for the first time a few months ago.

This past weekend, Isabelle Michaud, Dave Brodbeck and their “kids” Madelaine and Jon visited us during their road trip back home to Sault Ste. Marie. They arrived midday Saturday and stayed overnight. We had a great visit with them, a visit that wouldn’t have happened if not for their podcast Broca’s Area, my Electric Sky Podcast and me co-creating the Canadian Podcast Buffet community and the PAB conference (both with Bob Goyetche) some years ago.

Today, Whitney Hoffman and her son Jon are arriving in Ottawa and spending a couple of nights at our place. Besides the adults spending time together at various conferences, our two families have gotten together a few times (Niagara Falls and Montreal). That friendship wouldn’t have happened if not for Whitney’s and my individual passions for podcasting and community building (and the encouragement of the aforementioned Bob) taking me to the first PodCamp Boston in September 2006.

I have many other stories of engagement and friendships I could tell you, all of which came about in a similar way and all of them about having an impact. Most of us connected folk would help (and have helped) out the others without a thought — both online and off. We would spend (and have spent) hours together chatting and developing ideas — both online and off. We may have at one time asked each other to broadcast a message to our extended networks for that quick promotional hit — that was before we knew and understood effective ways of online community building and long-term connections, rather than  treating our other online connections as superficial distribution networks (a practice which seems rampant today).

The people who say digital communication and social networking is mundane, and those who direct their exclusive attention to the “key influencers”  obviously haven’t tried the tools or figured out how to engage effectively.

Photo: Muchies by Andrea Ross.

2010.02.22

Nothing beats being there

The good news is Andrea’s completed two-thirds of her chemo program. If things continue to take place on schedule, we’ll be ringing the bell in the chemotherapy clinic sometime around 3 p.m. on April 1. No doubt I’ll have that event fully documented. (You can follow along at WeCanRebuildHer.com)

The disappointing news is that chemo number four coincided with the weekend of PodCamp Toronto (PCTO2010) meaning we weren’t able to be in Toronto to reconnect with longtime social media friends, make new ones and be present to learn and discuss new ideas about digital communication and relationship building.

PCTO is one of the few PodCamps that live streams all of the sessions — one of the advantages of being hosted in the Rogers Communications Centre of Ryerson University (THANK YOU, MANY!). The venue is fully equipped which means we could attend the sessions from the comfort of our own house at the mercy of the camera work and quality of the streams.

That’s where technology’s advantages plateau because no matter how much technology you throw at an event, whether a conference or the inaugural ceremony of the President of the United States, the technology just doesn’t exist to turn a mediated experience into a real one.

Social media unconferences have unique advantages over their formal cousins — they attract people who use technology for social engagement. This means that most of the people who attend the event have a desire to connect with others even if their own personalities or anxieties make that difficult for them.

Sue Murphy captured the reason why mediated experiences at PodCamps will never deliver the goods in her post The land of the free. In it, she relates clarity she gained from a conversation — nay, an experience –  with the “spiritual leader” of the Canadian social media community, Scarborough Dude. The Dude has always preached about authenticity and how the digital world can facilitate it.

PCTO and events like it teach us that technology can only facilitate authenticity in digital spaces. Real authenticity can only be experienced by being there.

Photos: PCTO2010 kick-off by Brad Fortner and Tod Maffin and Scarborough Dude by John Meadows.

2010.02.20

Social media marketing case studies site launches

PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on.

Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop down menus which allow users to select demographics, industry, organization type and tactics. The summaries then provide a link to an outside site that hosts a more comprehensive version of the case study.

The walk-through video suggests that Tod may at some point add a reward system for people who contribute case studies to the site. He also reminds viewers that the site just launched so there may be a few wrinkles to iron out yet. My experience with the site so far has been smooth.

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