2010.08.25

Beyond Words: What makes great media resonate

For the first time in the five year history (so far) of the conference, the 2010 edition of PAB featured a balanced mix of speakers from both in and outside the fishbowl. That’s to say, this year’s program featured about 50 per cent external ideas, observations and energy.

One such speaker was Mike Tennant, co-creator and (now retired) writer of the amazing CBC radio show Age of Persuasion. Using specific examples of radio programs and advertisements throughout history, Mike delivered a keynote which illustrated the role of creative in the modern age of media and how content creators can use creative to build, engage, and motivate audiences.

This video features excerpts of his talk, Beyond Words: What makes great media resonate.

2010.04.26

PAB2010 speaking program summary

As we prepare to announce the PAB2010 workshop speakers and invite the community to submit JOLT! proposals later this week, I thought I’d post a rundown of the PAB2010 speaking program.

Keynote speakers

  • Friday keynote speaker Barry McLoughlin will explore the elements of style and how they impact media credibility and relevance.
  • Saturday keynote speaker Mike Tennant (Age of Persuasion) will talk about the role of creative in the new age of media (traditional and digital) and how journalists, producers and community leaders can explore creative to build audiences.

Speaking sessions

  • Cult of Listener: Podcaster as shaman in the post-literate Global Theatre; or, How to recruit disciples and brainwash your audience for fun and profit (speaker: Adam Gratrix)
  • Making Meaning: How to Create Content that Speaks to People (speaker: Susan Murphy)
  • Disruption of Social Contracts (speaker: Whitney Hoffman)
  • Make the Irrelevant Relevant: Apply Three Adult Learning Principles to Your Media (speaker: Mare Swallow, aka The Etiquette Bitch)
  • What if my boss finds out? (moderator Dave Brodbeck and panelists Tom Merritt, Ken Hernden and Scarborough Dude)
  • Canadian Supreme Court “Responsible Communication” Ruling (speaker: Tamir Israel)
  • Independent humanitarian organizations and social media (speaker: Avril Benoît)
  • Strong media brands (personal and mainstream) in the digital age (speaker: Kady O’Malley)
  • Death and Digital Legacy (speaker: Adele McAlear)
2009.10.29

Terry O’Reilly and Mike Tennant

Terry O'ReillyThose who think radio is lifeless and uninteresting, probably haven’t heard the voice of Terry O’Reilly. He’s an advertising guy in Toronto, Canada and we won’t hold either of those facts against him. He’s also the co-creator and host of an insightful and entertaining radio show that explores the history and evolution of marketing and advertising (The Age of Persuasion). Together, he and Mike Tennant tell the stories of people and events that have shaped advertising and consumerism.

Where books used to lead to radio shows, Terry and Mike went the other way. On October 27th, they released their book The Age of Persuasion: How Marketing Ate Our Culture. Just days earlier, Terry, knowing me to be a fan of his radio show, left a message on my blog, making himself and Mike Tennant available for cross-examination.

Little ol’ me. I guess it’s true what they say: “bloggers and podcasters really do have influence…”

Subjects covered:

  • marketing
  • advertising
  • collaborating
  • creativity
  • curiosity
  • Do This Or Die
© 2005 - 2010 Mark Blevis. Design by SnowyDay