PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on.
Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop down menus which allow users to select demographics, industry, organization type and tactics. The summaries then provide a link to an outside site that hosts a more comprehensive version of the case study.
The walk-through video suggests that Tod may at some point add a reward system for people who contribute case studies to the site. He also reminds viewers that the site just launched so there may be a few wrinkles to iron out yet. My experience with the site so far has been smooth.
Having a post office box with a business name attached to it means getting a lot of business flyers, catalogs and other printed promotional material. I won’t lie to you. With almost no exception, the unsolicited mail goes from my PO box to the recycle bin, about six feet away.
Except yesterday.
I opened my box and discovered a motion sickness bag that had a return address stamped on it — from Chapter1Studio. I couldn’t pass this one up. I opened the bag and found a letter that posed the question:
Does your printed material make you sick?
While I have no printed material, nor any need for it at the moment, I know that it will take quite a while for me to forget the name Chapter1Studio. Which means they’ll be fresh in my mind when I do have printing needs.
I wonder if any other companies have the courage to surprise me, today.
Those who think radio is lifeless and uninteresting, probably haven’t heard the voice of Terry O’Reilly. He’s an advertising guy in Toronto, Canada and we won’t hold either of those facts against him. He’s also the co-creator and host of an insightful and entertaining radio show that explores the history and evolution of marketing and advertising (The Age of Persuasion). Together, he and Mike Tennant tell the stories of people and events that have shaped advertising and consumerism.
Where books used to lead to radio shows, Terry and Mike went the other way. On October 27th, they released their book The Age of Persuasion: How Marketing Ate Our Culture. Just days earlier, Terry, knowing me to be a fan of his radio show, left a message on my blog, making himself and Mike Tennant available for cross-examination.
Little ol’ me. I guess it’s true what they say: “bloggers and podcasters really do have influence…”
Having a post office box with a business name attached to it means getting a lot of business flyers, catalogs and other printed promotional material. I won’t lie to you. With almost no exception, the unsolicited mail goes from my PO box to the recycle bin, about six feet away.
Those who think radio is lifeless and uninteresting, probably haven’t heard the voice of 
