Mark Ramsey (Hear2.0) has published a great post (Beware the Insider’s Perspective) in which he challenges radio stations to reconsider their thought process to be outward, not inward, looking. It’s worth a read by anyone (including podcasters) who may be looking for ways to reinvigorate their own projects.

I just read a post at Hear 2.0 about the intersection of personal computing and driving Ford vehicles (At Ford, Windows is Job One). The possibilities are limitless (including the potential of fresh Podcast consumption replacing radio listening) provided the driver can keep his or her eyes on the road.

If Mac gets into the game, there is the potential that vehicle purchases could be influenced by consumer loyalty to operating systems.

Mark Ramsey has posted his view on how radio stations can use Podcasts to attract listeners their radio broadcasts (To Podcast or Not to Podcast).  The idea is to justify the on-air content and advertising dollars without erasing everything by giving it all away on the Internet.  He raised some great points.  However, he missed a key and critical approach.

Mark failed to present the idea of Podcasting behind the scenes content, outtakes and discussions with the Production team.  This approach accomplishes several things.  First and foremost, it will help to build a sense of community between the audience and the team that creates the program - something that the best radio shows have always enjoyed and that the online community craves.  It also creates a two-way relationship between terrestrial and online delivery in which the audience is drawn to both formats since they complement, not compete, with each other.