2009.03.27

Pop media, the social web and an underserved niche

Many industries have been made popular and interesting through their treatment by media producers.  Broadcast media outlets, newspapers and other print publications, music and especially movies have all done their share to make many industries interesting.  Their creativity has helped to make mainstream the mundane, the interesting and the truly fascinating.  I know that I’ve watched television programs and movies that aren’t necessarily on anything I normally follow and have found them amazingly compelling — particularly when I’m watching a well produced documentary.

What I’ve noticed over time is that children’s books and their creators have been treated very traditionally in the media.  In fact, I’ve even noticed this on the web where some of the most interesting interviews with authors and illustrators have been low on production value (e.g. ten-minute video interviews of a talking head).  There is so much talk about the importance of children’s books and literacy and how fun it is to learn to read and to read aloud, but the way we promote this in the media suggests otherwise.

That’s part of my thought process as I’ve been producing a series of (roughly) fifteen-minute videos about the amazing people behind children’s books.  It’s been a six-month project and will likely be another two before I’m done.  Why so much time?  I’ve drawn on some of the most entertaining and engaging ways to produce programs that I’ve experienced to date, and have come up with a few ideas of my own.  The result is a series of videos which give the children’s book industry the pop-culture treatment enjoyed by niches such as fast food, the environment, movie stars, sports, music and technology, to name a few.  My hope is that this approach will make the videos and the subject interesting to everyone, from those that are passionate about children’s books and creativity, to those that aren’t particularly interested in books at all.

The video series will be published on the Just One More Book!! website beginning on March 31.  I’ve already produced ten videos and I expect there could be as many as another ten by the time I’ve finished the production work.  There are also a few audio programs as part of the series and I expect I’ll do a short “making of” documentary once I’m all done.

In an effort to help promote the series, I extracted a short section from Part 1 which kicks off our road trip and highlights images and short clips that will appear later in the series.  What I enjoy most about this particular clip is that it uses energetic music to illustrate that childen’s books, their creators and events are exciting enough for a six-day road trip.

Photo: I am Legend Movie Shoot New York uploaded by Michael McDonough

2009.01.14

Your empty pot

Today’s episode of Just One More Book!! features a discussion about a children’s book called The Empty Pot, a Chinese folk tale about an Emperor looking for his successor.  He distributes seeds to all of the children in the land and announces that whoever can grow the most beautiful flower in a year’s time will be selected to be the next Emperor.

Children from around China gathered a year later, each with a beautiful flower.  Only one child, Ping, admits defeat.  Despite all of the effort and care, Ping’s seed never grew.  In fact, none of the seeds were capable of growing since they’d all been cooked before they were distributed.  Though ashamed, Ping was the only one courageous enough to accept the situation as it was.  Even Ping’s friend questioned Ping’s thought process.

“You’re not really going to the Emperor with an empty pot, are you?  Couldn’t you grow a great big flower like mine?”

Of course, Ping’s empty pot earned him the entire kingdom.

How well connected are you to your “empty pot”?

2008.11.19

Passion your podcast

Since the dawn of the medium, the mantra has been podcast your passion.  As a result, many thousands of podcasts have been launched by content creators eager to share the excitement they have for their work, hobbies and other interests and distractions.  That’s how I got my start and that’s how I’ve maintained my momentum and interest in producing audio and video content for the web.  This has worked very well for me.

It’s only recently that I’ve realized podcasting has actually propelled my hobbies and interests to new heights.  It’s motivated me to experiment with new production styles and explore new possibilities.  In fact, in immersing mself in the pursuit of new ideas, I find that I’ve become a strong advocate for the subject of my podcasts.  That means taking on new challenges

Last week, Andrea and I and our two daughters piled in to a car for a six-day, whirlwind roadtrip which served double-duty as a family vacation and a chance to gather video and audio recordings with some of the biggest names and exciting new talent in the children’s book community for our Just One More Book!! podcast.  We had the priviledge of being the guests of Lane Smith and Molly Leach for two nights during which we had the chance to interview Lane about his illustration process and the artists and illustrators that have influenced him the most.  When we weren’t holding microphones and video cameras, we went on a hike with Lane to a small cabin on their property, ate meals with Lane and Molly (including an amazing meal prepared by Molly and served on a beautifully decorated table) and watched some videos of Lane’s books and the movie School of Rock.

We stopped at the Dr. Seuss Memorial Gardens in Springfield, MA on our way to Northampton where we had the priviledge of spending three nights at the home of Jennifer and Richard Michelson.  Jennifer and Richard were also amazingly gracious, helping us find our way around town, joining us for meals and having us in their home for a fantastic dinner on Saturday night.

Our Northampton schedule was packed and included studio visits, painting, computer drawing, interviewing, museum visiting and socializing with too many children’s book creator names to be mentioned here (click here for a summary of the things we did and people we hung out with).

Back to passion… it’ll take a few weeks to go through the 25 hours of audio and 13 hours of video recordings, and the 1,183 photographs we took while on our road trip. In the meantime, we’ve uploaded a small number of photos as a teaser of the content yet to come.

Our trip has inspired me to think beyond the work we’ve done, beyond the ideas we’ve considered and beyond the limits of promoting children’s book that I’d imagined — all because of our podcast and how it’s amplified our passion.

Thank you very much to everyone we encountered on our trip.  We had the most amazing time with the most gracious, supportive and talented group of people we have ever met.

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