2010.08.26

Five years ago podcasting made its debut as a tool for advocacy

It’s been five years since CBC employees were locked out by management.

…five years since CBC Unplugged christened podcasting as an important channel for media talent to stay connected with legions of fans (and vice versa)… five years since Shelagh’s Caravan made its way from Vancouver to Signal Hill, podcasting their unregulated adventures and interactions with Canadians in homes, community centres and schools… five years since podcasting made its debut as a tool for advocacy.

Think about that.

Podcasting had barely hatched and, guided by traditional media folk, was establishing itself as a tool for connecting Canadians to each other. Given the thousands of people downloading and subscribing to “raw” regional programming from real people (media people), a case can be made that the engagement and connection made possible by podcasts played a significant role in creating a groundswell of public support for the locked out employees – people who no longer had access to transmission towers. Their content marginalized the BBC reruns on traditional CBC frequencies.

New media proved itself a substantial force in modern communication. Recognizing this, the CBC expanded its new media strategy after the lockout was settled. Now, five years later, the two types of distribution are more seamlessly integrated — as they should be.

It’s quite by accident I remembered earlier today I had supported the production and publication of Locked Out Live, the podcast created by the locked out employees of CBC Ottawa (still available on my Electric Sky site) as well as publishing a few of my own podcasts featuring locked out talent (check out I Want My CBC, The Penance-Cast and Locked Out Idol). It was my opportunity to apply my media appreciation and understanding to a new way of producing and distributing content. I remember those days fondly for the opportunity to learn from the best and was all to happy to see those people return to the airwaves.

By the way, congratulations to Alan Neal for taking over the host’s seat for CBC Ottawa’s All in a Day. Some suggest it was Alan’s appearance on Electric Sky that tipped the scales in his favour.

Thank you to James Clendenan for maintaining a CBC Unplugged mirror!

2010.06.01

Making tough choices

Like many others, my start in podcasting was shaky at best. I knew I wanted to podcast though I hadn’t given much thought to what I wanted to share and how I wanted to share it. It took a few months to figure things out. What I had to do is listen and learn from my own content consumption habits and especially feedback from listeners. From that exercise, I made three touch choices that ultimately led to a large and dedicated audience of my Electric Sky podcast.

1) Enforce a time limit

It’s easy to decide that each show will stay focused on a particular topic or idea. Sticking to that rule is a lot harder. Deciding to communicate the story or idea in a finite amount of time is a perfect way to force yourself to stay focused and can ultimately help you make tough editing decisions. In my case, I set a 10 minute limit.

2) Leave space

Too many content creators find it difficult to leave breathing space in their productions. The breathing space can be actual silences or silences in the ideas. Silence in ideas means knowing the story in such a way that it’s obvious when adding something takes away from something else. This could mean eliminating one line of thought because it works better as a suggestion rather than a billboard, or it could mean recognizing that the additional thoughts are extraneous and take away from the whole. Learning to leave space is where you really earn your battle scars of great content creation and storytelling.

3) Have a hanging thought

Many of the podcasts I listened to wrapped up nicely and I went on with my day having no relationship to the people or ideas in the program. It was like the producer stole some time away from me and gave me nothing to take away. From experimenting, I discovered that having a hanging thought at the end of my show kept the people and ideas rattling around the heads of my listeners. Some sent feedback saying they wished there was more in the show; others sent feedback that they’d done their own research online or had bought a book on the subject. Wanting more meant my listeners did more for themselves and came back for the next show.

Sure there are other pieces of advice I can share such as provide value for your audience, create your show to cater to your own self interest, be authentic and passionate and have fun. Most people already do that because those are the obvious and easy choices. It’s the tough choices that make your content stand out just as it’s the tough choices in all of our pursuits that make our achievements that much more meaningful for all involved.

I had largely forgotten about those tough choices until I received a great piece of feedback from a dedicated fan of Electric Sky. It came after a new episode was published following yet another extended production break (eight months this time). And that’s all the motivation I need to dust off a few episodes that have already been recorded and to conduct a fresh interview tonight.

2009.08.09

The Leadership Summit 2009: My Thoughts

People who know me well will be surprised to know that I attended The Leadership Summit 2009.  It’s organized by The Willow Creek Community Church, a 7,200 seat Evangelical Christian church in Chicago and this year was broadcast via satellite link to 144 sites around North America.  I attended at the Cedarview Alliance Church in Ottawa, invited as a member of the media (through a connection) for my Electric Sky podcast (listen to The Leadership Summit 2009: Leaders and Followers).

The program was built around the idea that leaders need to look beyond their own communities and disciplines for strategies and tactics to become better leaders.  The summit was meant to reach leaders of the Evangelical Christian community and other church groups, though the conference was not exclusive to that audience.  The founder of Willow Creek and The Leadership Summit, Pastor Bill Hybels even started the conference by noting that leaders of all communities are welcome whether or not they are Christian.

With a lineup of speakers which included Chip and Dan Heath (authors of Made to Stick and the upcoming Switch), David Gergen (advisor to four US Presidents), Bono (singer from U2) and Tony Blair (former British Prime Minister), it was a consciousness-expanding event.

Here are some of my key takeaways from the summit.

Bill Hybels used the metaphor of rogue waves to describe the unexpected challenges leaders face and prove themselves through.  He cited the economic crisis as one of those significant rogue waves that really put leaders to the test.  The key takeaway from his session is that leaders need to make time to replenish themselves, that they lead at best when their buckets are filled up.  Leaders need to build time into their daily schedule to re-energize.

Pastor David Gibbons explored where good leaders come from.  Leaders come from the fringes.  They’re the misfits, not the masses.  More importantly, David said that too much energy is put into selecting leaders that are visionaries.  The world needs fewer visionaries and more relationairies because relationships trump vision.

The biggest mind shift for me was Andrew Rugasira.  Andrew is from Uganda and founded the Good African Coffee company.  He is incredibly passionate that trade, not aid, will save Africa and wants to change the world view of Africa of being generally bleak to one that is filled with opportunity.  “No country in the world has developed through handouts”, he said.  Trade is the only way to build economies and trade pulls community out of poverty.  It’s something I’ve heard many times before though never so powerfully.

Wes Stafford delivered an emotional speech.  Drawing on his horrific experiences as a child who was abused by missionaries that were doing a job they didn’t want to do, nor were they trained to do — teaching in a boarding school — and took their unhappiness out on the children, Mr. Stafford choked back tears and explained just how powerful children can be.  His organization, Compassion International, aims to eliminate child poverty.  Mr Stafford’s book Too Small to Ignore goes into greater detail. [UPDATED]

Perhaps the most engaging session was with David Gergen.  Mr. Gergen was an advisor to four US Presidents (Nixon, Ford, Reagan and Clinton).  His insights into the qualities and weaknesses of those leaders was fascinating.  The most valuable piece of advice he gave was to “go fishing”, using the example of Theodore Roosevelt racing away to go fishing for one week to collect his thoughts before coming up with the idea for Lend-Leasing.  Oh… he also said to not confuse motion with progress.

Chip and Dan Heath told a number of stories they gathered as part of the research for their upcoming book, Switch.  Among their stories was one about Tiger Woods, who, even after he made his mark in the PGA, wanted to improve his stroke.  Leaders need to excercise their skills like a muscle.

Former British Prime Minister Tony Blair said that the comfortable decision is the wrong decision to make.  He also said to know your irreducible core — the thing you will not go back on.  Your irreducible core is the thing that is so important to you that you are willing to walk away from your role as a leader if being forced to turn your back on your belief.

Remember to look outside of your area of interest and discipline when working on expanding your horizons.  Looking inward reinforces your weaknesses.

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