Mark Blevis » Dr. Ted http://www.markblevis.com digital public affairs Sat, 04 Sep 2010 12:47:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 2006-2007 markblevis@gmail.com (Mark Blevis) markblevis@gmail.com (Mark Blevis) posts 1440 http://www.markblevis.com/images/logos/MB_badge_200.jpg Mark Blevis » Dr. Ted http://www.markblevis.com 144 144 sound connections Mark Blevis, Electric Sky, Podcast Lounge, Sound Connections, Podcast, Public Relations, Marketing, Influence Mark Blevis Mark Blevis markblevis@gmail.com no no A brilliant marketing campaign http://www.markblevis.com/a-brilliant-marketing-campaign/ http://www.markblevis.com/a-brilliant-marketing-campaign/#comments Wed, 30 Apr 2008 19:55:33 +0000 Mark http://www.markblevis.com/a-brilliant-marketing-campaign/ Dr. Ted prescription notepadWe received a package from Andrea Beaty, author of several children’s books including Iggy Peck, Architect (a Time Magazine top-10 children’s book for 2007) and Dr. Ted.

We ceremoniously opened our package this morning and uncovered two boxes of Gummi Bandaids for our two daughters, and three ‘prescription notepads’ that promote her book, Dr. Ted.

What a brilliant idea!

Click on the image to see a large version and take a look at how the text on the pad is used to promote the book and the publishing company. The campaign would have been perfect if it had a URL to the book itself.

Click here to listen to an interview with Andrea Beaty.

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