Wednesday, April 30, 2008
A brilliant marketing campaign
We received a package from Andrea Beaty, author of several children’s books including Iggy Peck, Architect (a Time Magazine top-10 children’s book for 2007) and Dr. Ted.
We ceremoniously opened our package this morning and uncovered two boxes of Gummi Bandaids for our two daughters, and three ‘prescription notepads’ that promote her book, Dr. Ted.
What a brilliant idea!
Click on the image to see a large version and take a look at how the text on the pad is used to promote the book and the publishing company. The campaign would have been perfect if it had a URL to the book itself.
