Over the last week, I’ve listened to a number of podcasts that have used what I call a “double introduction”. This is when a host presents the bio of their guest as part of the introduction of their show and as the introduction of the interview. This typically happens when an interview is pre-recorded and then added to the podcast during the production phase. I’m guessing that in most cases it’s an oversight and in some it’s a stylistic choice.

In the true sense of the maxim”less is more”, I recommend dropping one of the introductions. Which introduction you drop is entirely up to you. There obvious approaches are:

• Introduce the guest as part of the interview so that the guest is assured you have done some background work, and then simply mention during the show intro which guests will appear that show and on which topics.

• Include background information on your guest during the show intro and then welcome your guest when the interview begins.

I am incredibly impressed by the quality of the interviews and the range of topics. Many podcasts are introducing people to interesting ideas and kicking off some great conversations.