Fleishman-Hillard and Harris Interactive published the findings of their Digital Influence Index (DII) study nearly three weeks ago. As part of the FH Digital team, I participated in the analysis of the Canadian data which offered significant insight into digital public affairs. I blogged my five highlights on PoliticalView.ca (the FH Ottawa group blog).
We published a series of videos about the DII, sharing the findings with a sector-specific view. A standout video for me features John Sparks, the general manager of our Calgary office. John does a great job explaining in plain English why digital matters, how corporate executives are approaching communication the wrong way and why people pay attention to “some guy”.
Providing digital communication counsel means regularly preparing digital and social media policies for organizations of all shapes, sizes and industries. I generally prefer guidelines — it’s becoming increasingly difficult for policies to keep pace with advancements in digital communication channels and culture, and they regularly create conflict when it comes to online crisis communication. Guidelines allow people to make informed decisions and act productively for their organization.
