2010.08.26

Five years ago podcasting made its debut as a tool for advocacy

It’s been five years since CBC employees were locked out by management.

…five years since CBC Unplugged christened podcasting as an important channel for media talent to stay connected with legions of fans (and vice versa)… five years since Shelagh’s Caravan made its way from Vancouver to Signal Hill, podcasting their unregulated adventures and interactions with Canadians in homes, community centres and schools… five years since podcasting made its debut as a tool for advocacy.

Think about that.

Podcasting had barely hatched and, guided by traditional media folk, was establishing itself as a tool for connecting Canadians to each other. Given the thousands of people downloading and subscribing to “raw” regional programming from real people (media people), a case can be made that the engagement and connection made possible by podcasts played a significant role in creating a groundswell of public support for the locked out employees – people who no longer had access to transmission towers. Their content marginalized the BBC reruns on traditional CBC frequencies.

New media proved itself a substantial force in modern communication. Recognizing this, the CBC expanded its new media strategy after the lockout was settled. Now, five years later, the two types of distribution are more seamlessly integrated — as they should be.

It’s quite by accident I remembered earlier today I had supported the production and publication of Locked Out Live, the podcast created by the locked out employees of CBC Ottawa (still available on my Electric Sky site) as well as publishing a few of my own podcasts featuring locked out talent (check out I Want My CBC, The Penance-Cast and Locked Out Idol). It was my opportunity to apply my media appreciation and understanding to a new way of producing and distributing content. I remember those days fondly for the opportunity to learn from the best and was all to happy to see those people return to the airwaves.

By the way, congratulations to Alan Neal for taking over the host’s seat for CBC Ottawa’s All in a Day. Some suggest it was Alan’s appearance on Electric Sky that tipped the scales in his favour.

Thank you to James Clendenan for maintaining a CBC Unplugged mirror!

2010.03.09

An update on House of Tweets

House of Tweets, my report about the use of Twitter by elected members of Canada’s House of Commons, has drawn a lot of attention from the media. In fact, I just came from the CBC building where I was interviewed by Daniel Thibeault for TéléJournal (airing this Friday night). The more I talk about the report, the more I realize there are other measures of Twitter use by MPs that I hadn’t included in the report and people seem interested in.

For instance, I didn’t analyze the number of Twitter messages generated by each party during the assessment period. A quick check of the numbers based on my research identified that among the active Twittering MPs, the Liberals rank first for the number of Twitter messages generated (6,289), the Conservatives follow (5,209), the NDP third (4,086) and the Bloc are last (408).

The average number of Tweets generated by the actively Twittering MPs puts the Conservatives first (274), the Liberals hot on their heels (273) followed by the NDP (255) and the Bloc (102). These averages may have changed over the last few weeks, particularly since Liberal MP Denis Coderre has been absolutely on fire, publishing 1,177 Tweets between the close of the initial research (Feb. 19) and this morning (Mar. 9). The next most active Twittering MPs since the publishing of the report trail by an order of magnitude — Conservatives Patrick Brown (86) and James Moore (76). Among James Moore’s Tweets this month is the announcement that U2 lead singer Bono would like to speak with him about copyright.

Since the report was published on February 25, all of the identified dormant Twitter accounts remain dormant and NDP MP Dennis Bevington is the only MP to have opened a new account (March 3) though he hasn’t published any updates.

If I can get them in the same room for about 30 minutes, I’d like to audio record a round table discussion with James Moore, Denis Coderre and Libby Davies about Twitter as a communication tool, their approach to digital communication and engagement, and the role of digital in politics and democratic participation.

2009.10.29

Terry O’Reilly and Mike Tennant

Terry O'ReillyThose who think radio is lifeless and uninteresting, probably haven’t heard the voice of Terry O’Reilly. He’s an advertising guy in Toronto, Canada and we won’t hold either of those facts against him. He’s also the co-creator and host of an insightful and entertaining radio show that explores the history and evolution of marketing and advertising (The Age of Persuasion). Together, he and Mike Tennant tell the stories of people and events that have shaped advertising and consumerism.

Where books used to lead to radio shows, Terry and Mike went the other way. On October 27th, they released their book The Age of Persuasion: How Marketing Ate Our Culture. Just days earlier, Terry, knowing me to be a fan of his radio show, left a message on my blog, making himself and Mike Tennant available for cross-examination.

Little ol’ me. I guess it’s true what they say: “bloggers and podcasters really do have influence…”

Subjects covered:

  • marketing
  • advertising
  • collaborating
  • creativity
  • curiosity
  • Do This Or Die
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