2010.03.12

Time has no beginnings and digital has no bounds

There are three good examples of the Canadian political community embracing digital technology to extend their reach to and engage more with the public.

Watch or participate in a conference about Canada at the age of 150

The Liberal Party of Canada is hosting a non-partisan event called Canada at 150 in Montreal later this month (March 26-28). The three day event features a full program of speakers and aims to challenge Canadians to think about what we would like our country to be in 2017, the year of our 150th birthday. Canada at 150 has offered both media and blogger accreditation (cutoff date was Feb. 22), showing that the organizers realize the value of including social media journalists as part of the planning process.

Don’t worry if you can’t actually be at the conference. Besides the media and blogger coverage, Canada at 150 will be live streamed on the Internet (for those who register for free in advance) and there are a number of interactive tools to encourage Canadians to participate. The organizers have also made available a handbook for hosting your own satellite site to follow the conference.

At your fingertips wherever you go

Ontario Conservative Party leader Tim Hudak became an iPhone App this week. The free app was created by Ottawa company Purple Forge and was modeled on their MyPolitics iPhone App — an app that aggregates political information from all parties and for all levels of government.

Tim Hudak the iPhone App puts Tim Hudak the person at the iPhone owner’s fingertips. Users can access Tim’s bio, his upcoming agenda (though it’s currently a week out of date), YouTube videos and flickr photos, news, Tim’s Twitter stream and contact information. There are additional features for those who register themselves with the application.

I expect relatively few politicians will go as far as creating mobile applications that aggregate their work and centralize the ways in which the public can engage with them while on the go. This is probably more true because of the cost of creating a custom app of this sort, reported to be as much at $9,500.

Video conversation

Prime Minister Stephen Harper used YouTube to live stream his response to last week’s Throne Speech, yesterday. It’s a move that has come with mixed reactions. Christopher Waddell, associate professor and director of the Carleton school of journalism, was quoted as saying “People are trying lots of new ideas and new technologies but to me this doesn’t sound like a winner.” However, the Toronto Star article in which that quote appears offers no explanation from Professor Waddell for his opinion.

Even more interesting than the Prime Minister’s use of YouTube to ensure his message is delivered to the public his way, is his use of YouTube to engage with others online in something called Your Interview with Prime Minister Harper. The PMO has invited the public to submit questions about the Throne Speech and budget in the form of short videos posted to YouTube no later than 7pmET, Tuesday, March 16. A selection of questions that receive the most public votes will be addressed in the PM’s next YouTube video. It will be interested to see which questions are selected and how the PM responds to them.

2009.01.23

My first exposure to Canada’s ZENN car

Shocking!  I’m Canadian and I had no idea that there’s a Canadian car company.  It took Rick Mercer (via a class instructor) to make the introduction.

As part of an assignment, students of a class I’m taking have been asked to familiarize ourselves with a November 2007 video of Rick Mercer’s visit to the production facility of the ZENN (Zero Emmissions No Noise) car company in St. Jérome, Quebec.  While the video is just over a year old, not much has changed.  In Canada, the car is only legal on roads in Quebec and British Columbia while in the United States, there are supposedly no restrictions that I can find (other than the inconvenience of importation paperwork).

http://ca.youtube.com/watch?v=8M88k6Ipp3c

2008.11.08

Creating the A Bear in War documentary: my workflow (part 1)

I’ve noticed that workflow and media production methodology is rarely talked about at Podcast and new media conferences.  Also, a few people have asked me how I approach my own audio/video recording, editing and mixing to tell stories — sometimes with a narrative, sometimes without.

I’m actually working on a project right now.  So, the timing is right for me to document what I do.  Depending on feedback, I may consider this as a presentation at a future conference.

BACKGROUND

I attended and audio-recorded the launch of the children’s picture book A Bear in War at the Canadian War Museum this morning.  The book tells the incredible and true story of a stuffed bear that was mailed to a Canadian soldier by his daughter during World War I.  The soldier, Lt. Lawrence Browning Rogers, volunteered when he was thirty-six years-old (a “greybeard”) and was sent to Europe where he served as a medic in Belgium.  Lt. Rogers and his family corresponded regularly.  To help her father feel connected with home, Aileen sent her beloved “Teddy” to the front lines where it kept Lt. Rogers company for about a year-and-a-half, until he was killed in action on October 30, 1917 in the Battle of Passchendaele.  Teddy was shipped back home with Lt. Rogers’ other personal effects and military honours.  In 2002, Teddy was donated to the Canadian War Museum and is now an attraction of the World War I exhibit in the Gallery.

MATERIAL

I gathered about seventy-eight minutes of audio including the welcome speech by a museum curator, the book reading by the two authors, a brief Q&A session, some ambient sound of the event and six interviews.

THE GOAL

Tell a compelling story in roughly fifteen minutes.

STEP ONE: GATHER AND LABEL MATERIAL

I like to do things in an organized and logical manner.  The first thing I do is create a new project in my production software.  I use Cubase for all of my audio production work.  Once the project is created in its own folder on my hard drive, I import all of the source audio I have collected and I make sure that each imported file has a descriptive file name.

STEP TWO: LISTEN TO AUDIO AND EDIT (ITERATION ONE)

A lot of people map out, even storyboard, their media productions before they do anything with it.  I don’t.  In fact, to me, the story that I want to tell isn’t always obvious to me.  That is, even though I may have an idea of what I want the result to be, I find that my ideas evolve or even radically change once I start listening to the individual pieces and discover that they can be threaded together in an entirely different way to tell the same story.  Sometimes, the original story idea turns out to be terrible compared to what can be done.  So, I approach this in an open minded way and eliminate what I determine I don’t need rather than look for the stuff I want to keep.  Having said that, there are usually some clips that are quite obviously gems.

Okay… even the gems sometimes turn out to be duds.  But if you discover what you think is a gem, label it that way so you know.

All that to say I approach editing as an iterative process and, at this stage I do a simple straight-through listen.  I don’t dig in too deep or replay clips.

As I listen during the first pass, I make cuts in the audio to divide and identify specific pieces of audio.  In an interview, that would be a question.  In ambient noise, it may be a particular sound or event that has resulted in some cool audio.  For this audio program, I want to use some of the book reading so I’ve made some cuts where a particular compelling moment of the book is being read.

I use colour coding to help me identify and group related elements.  In some projects I colour code based on speaker.  In others, I’ll colour code based on theme.  In the “A Bear in War” project I’m colour coding based on known keepers.

STEP THREE: LOOK FOR THE CANDIDATE THEMES, PLOTS AND STORIES

I try not to limit myself to a single story line in my media work.  Life isn’t made up of single themes, plot elements and stories.  It’s a spaghetti of stories and ideas that weave around each other.  As long as I can travel with my listener/viewer along an arc,  I like to let a few of these stories play together.

In this step, I look at the different keepers and labels to see if anything jumps out and me and, more importantly, that there is enough connected audio that can tell the story in an engaging way.  Engaging means knowing what to include and what to keep out.  If you overdeliver the story, your audience won’t have a chance to use their own imagination.  If you underdeliver, they won’t have enough material to engage their imagination.  It’s a balance and I’m not sure that I’ve figured out how to hit the sweet spot, yet.

For “A Bear in War”, I know that Teddy is going to be one of my main characters.  That’s an obvious one which can be dangerous, too.  However, since there’s surprisingly little coverage of this in the mainstream media, particularly in the children’s book world, it’s a freebie.  It’s also universal.  Who couldn’t relate to the importance and value of a cuddly toy to a child and their parent?  Themes I’ve identified include the use of Teddy as the narrator in the book, crafting the voice of a teddy bear, connecting world conflict in 1917 with world conflict in 2008, the human factor in war time and engaging with children on an important topic (rather than pretending it doesn’t exist).

STEP FOUR: SELECT THE KEEPERS AND REMOVE ELEMENTS THAT DON’T SUPPORT THEM (ITERATION TWO)

It’s time to make some tough decisions.  The important thing to remember is that your audience doesn’t know what you cut out, only what you deliver.  So, pick the stuff you can tell well and get rid of any content that doesn’t help you deliver.

Sometimes you have to sleep on these decisions.

I think that’s what I’ll do.

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