So much has been said at PAB2008 that I wondered whether another post would add any value. And then I received an email asking me to share my thoughts on the weekend.

I have many highlights from the conference including the addition of the Jolts, the 90-degree turn of the room layout, the couches, the amazing presentations and the engagement and insight of the entire community.

As I sat down and considered all of my hightlights, I realized that there is a common thread in the changes that took place this year: ideas and attitudes. There was very little discussion about skills and techniques. Those details were hidden inside the more substantial dialog and didn’t need to be said.

It was time for that discussion. It was time to hear about the constructs and rules that we’ve been consciously and subconsciously operating on, and how and why to reach beyond them. It was time to hear about the elements that make an engaging audio program. It was time to hear about the balance of action and emotion, that the content is the audience and that PAB is very much about attitude.

It will be interesting to see how the participants and their content production will change over the next while.