Podcasts and new media as part of the NAC culture
The Ottawa Podcast and New Media Meetup Group kicked off it’s second season last Thursday (September 20). The gathering of podcasting veterans (Charles Hodgson and Steve Reside), potential podcasters (Mitchell Beer, Dan, Chamika Ailapperuma and Chakula Chaluka), out-of-towners (Julien Smith and Isabelle Michaud).
After the community had shared ideas and war stories for a while, Maurizio Ortolani (New Media Producer with the National Arts Centre) delivered a great presentation on the NAC’s podcast and new media strategy.
Maurizio discussed:
- how production methodologies can be traced to the NAC’s national mandate as a public institution
- the use of podcasts and new media to educate and entertain while promoting the NAC’s ongoing activities, music and theatre performances, orchestra tours and special events
- the very different formats and styles, ranging from methodically planned to off-the-cuff, of the various podcasts
- production and hosting challenges and solutions
- legal challenges and how the NAC has found solutions in cooperation with the orchestra, the musicians’ union, guests and rights holders
- measuring success quantitatively and qualitatively
- graduating from consumer-grade to professional audio gear
- podcasts and new media as part of the NAC culture
Maurizio’s presentation should be required listening for anyone and any organization that is considering (or may already be) using podcast and new media technologies as part of marketing and PR strategies.
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