Making online video interactive

It was standing room only at the offices of Overlay.TV today for the second Social Media Breakfast Ottawa. The presenter, Rob Lane, President and CEO of Overlay.TV, shared how his company is turning the passive video consumption experience into one of engagement with viewers in the online world.

This podcast features excerpts of Rob’s presentation as well as comments from some of the participants of the event — including Bryan Person, founder of the Social Media Breakfast phenomenon.

 

 Making online video interactive [16:42m]: Play Now | Play in Popup | Download

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5 Responses to “Making online video interactive”

1. CHamika Says:
   July 16th, 2008 at 7:20 am

   This was a great, informative podcast. I couldn’t make it to the event, but found your synopsis very useful. Thanks for sharing Mark and keep up the great work!

2. Rob Lane Says:
   July 16th, 2008 at 8:42 am

   Mark, Thanks very much for a VERY well covered podcast. You did a great job.

3. Looking Good Naked: Marketing the social economy » Blog Archive » Clickable, interactive video Says:
   July 17th, 2008 at 11:33 am

   […] products images in videos back to their website to sell products. (Thanks to Mark Blevis for blogging and podcasting about a recent Social Media Breakfast he attended at which Overlay […]

4. " » Overlay.tv: It’s about creating community in video" from Pro PR Says:
   July 22nd, 2008 at 3:35 pm

   […] Mark Blevis blogs and podcasts his take on Rob Lane’s appearance at Social Media Breakfast […]

5. Producer’s Commentary - Making online video interactive Says:
   August 4th, 2008 at 9:36 pm

   […] This is my first attempt at delivering a special feature commentary of my own and comes on request from Daniel Johnson Jr. to provide commentary on the Social Media Breakfast podcast I produced called Making online video interactive. […]

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