People choose the Podcasting delivery channel because it’s convenient. Podcast creators can push content out easily, and listeners can choose the content they wish to receive and listen to it when it’s convenient for them to do so. At its heart, Podcasting is about the subscription mechanism and those who embrace it.
So, why do I, a Podcaster, advocate the use of embedded media players on, and the ability to download Podcasts directly from, Podcast websites?
The vast majority of people understand what audio and video content is. They know how to search for it and how to click play or download in a browswer window. An even greater majority of people don’t know what subscribe means and, by extension, have not yet realized the power that they have to make choices and to not have to chase what they want. By making your content easy to find and easy to consume, you have the opportunity to attract listeners and convert them into subscribers.
If you give your audience the power and permission to choose, they will probably choose you.
