Thursday, April 5, 2007

I am my brand

It’s not a new idea, it just took me a while to figure it out. I think I started thinking about it during Mitch Joel’s presentation on personal branding.

I am my brand.

This changes my bio. I’ve removed the third-person bio from the About page on this site, and I’m working on a new bio that comes from me and reflects my passion.

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6 Responses to “I am my brand”

  1. Ross Says:

    I thought you wrote Billy Joel for a second. Now there is a guy who really is his own brand.

  2. Mark Says:

    Note to self, wrecking your car repeatedly as a brand is already taken.

  3. daryl cognito Says:

    I would like to hear you thoughts as you write your new about page. Could you blog about the process? I have been thinking of “yourself as a brand” since a FastCompany article in the 90s. It has always intrigued me, but although I understand and belief in the concept, I have had trouble doing it.

  4. Mitch Joel Says:

    More important than recognizing that you are your brand is that if you’re not working on developing your personal brand, other people are.

    Smoke on that one :)

  5. Rossandkaren Says:

    That’s what Mark did for us, he turned our marriage into a brand. Sort of like “Bennifer”.

  6. daryl cognito Says:

    Mitch, I quit smoking but I’ll smoke that, if fact it could keep me up tonight.

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