It’s not a new idea, it just took me a while to figure it out. I think I started thinking about it during Mitch Joel’s presentation on personal branding.
I am my brand.
This changes my bio. I’ve removed the third-person bio from the About page on this site, and I’m working on a new bio that comes from me and reflects my passion.
New media consulting and audio productions for traditional and Internet-based distribution including narrative, interview, documentary, conference coverage and promotional programs. Our podcasting experts and new media specialists will help you take your brand and message to the world.
PAB2008, the third annual international podcasting extravaganza, took place in Kingston, Ontario (Canada) on June 20-22, 2008. Audio of the conference sessions is available at the Canadian Podcast Buffet.
I served as bass player for various, early, incarnations of the Robert Farrell Band, last performing with Robert in 1997. After a long hiaitus from music to focus on family and a career, I started working on my first CD, real, in 2004 — before I discovered Podcasting.
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April 5th, 2007 at 11:35 am
I thought you wrote Billy Joel for a second. Now there is a guy who really is his own brand.
April 5th, 2007 at 11:38 am
Note to self, wrecking your car repeatedly as a brand is already taken.
April 5th, 2007 at 11:53 pm
I would like to hear you thoughts as you write your new about page. Could you blog about the process? I have been thinking of “yourself as a brand” since a FastCompany article in the 90s. It has always intrigued me, but although I understand and belief in the concept, I have had trouble doing it.
April 6th, 2007 at 2:46 pm
More important than recognizing that you are your brand is that if you’re not working on developing your personal brand, other people are.
Smoke on that one :)
April 6th, 2007 at 11:34 pm
That’s what Mark did for us, he turned our marriage into a brand. Sort of like “Bennifer”.
April 7th, 2007 at 12:10 am
Mitch, I quit smoking but I’ll smoke that, if fact it could keep me up tonight.