It’s not a new idea, it just took me a while to figure it out. I think I started thinking about it during Mitch Joel‘s presentation on personal branding.
I am my brand.
This changes my bio. I’ve removed the third-person bio from the About page on this site, and I’m working on a new bio that comes from me and reflects my passion.
I thought you wrote Billy Joel for a second. Now there is a guy who really is his own brand.
Comment by Ross — April 5, 2007 @ 11:35 am
Note to self, wrecking your car repeatedly as a brand is already taken.
Comment by Mark — April 5, 2007 @ 11:38 am
I would like to hear you thoughts as you write your new about page. Could you blog about the process? I have been thinking of “yourself as a brand” since a FastCompany article in the 90s. It has always intrigued me, but although I understand and belief in the concept, I have had trouble doing it.
Comment by daryl cognito — April 5, 2007 @ 11:53 pm
More important than recognizing that you are your brand is that if you’re not working on developing your personal brand, other people are.
Smoke on that one :)
Comment by Mitch Joel — April 6, 2007 @ 2:46 pm
That’s what Mark did for us, he turned our marriage into a brand. Sort of like “Bennifer”.
Comment by Rossandkaren — April 6, 2007 @ 11:34 pm
Mitch, I quit smoking but I’ll smoke that, if fact it could keep me up tonight.
Comment by daryl cognito — April 7, 2007 @ 12:10 am