How they started the fire
The first Social Media Breakfast Ottawa took place at the offices of Ramius Corporation this morning. It was a great inaugural event and attendance exceeded expectations. There always seems to be new people to meet in the Ottawa social media community.
The guest speaker was Adrian Salamunovic of DNA11.com, a company that creates custom art based on their client’s DNA — fingerprints, lip-prints, DNA samples, etc… (”From life comes art“). That means that each piece or art they create is unique to the individual who orders it.
Adrian’s talk traced DNA11’s creative yet simplistic approach to marketing and promotion that harnessed the power of social media to make inroads into mainstream media including Wired and Playboy — something he referred to as turning a spark into an inferno. In his talk he gave examples of how the fire can burn with both positive and negative results.
Simon Chen asked that I do a podcast of the event and I couldn’t resist. I thought I’d do something a bit different this time and dovetailed voices of the community with excerpts of Adrian’s speech.
For good measure, I threw in Stevie Z’s promo for Podcasters Across Borders at the end of the show. Don’t forget to register!
June 10th, 2008 at 2:32 pm
Hey look! There’s the top of my head! :)
Great podcast - great breakfast. Looking forward to the next one.
June 10th, 2008 at 2:33 pm
Thanks Mark - nice piece! Looking forward to PAB!
June 10th, 2008 at 3:23 pm
Nice one Mark. Looking forward to seeing you at the next one…
June 10th, 2008 at 7:14 pm
Great job stitching everything together … sounds great and captures this morning’s event very nicely. Good job!
June 11th, 2008 at 8:28 am
Geez, WHY AM I SO LOUD? I guess I need to work on my mic skills. That was my podcasting debut, now that I think of it.
Great to meet you Mark, and great job on the podcast!
June 11th, 2008 at 12:20 pm
Hey Mark,
Thanks for putting together a great recap of the show - oh and for including my perspective on the event. I sure do “um” a lot! :D
June 11th, 2008 at 2:10 pm
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