Mark Blevis

I’ve teamed up with Greg Pincus to design a series of webcasts for the book industry (publishers, editors, publicists, authors, etc…).  Our goal is to teach social media savvy for outreach and promotion, while answering the question, “How does this help me sell books?”

The series, How Social Media Can Help You Sell Books: Guidance for the book publishing industry and its stakeholders, begins tomorrow (September 10 at 12pmET) with Finding the Conversation: Who’s talking about you and what they are saying.  In this first session, Greg and I will explore search and alerts to monitor the digital conversation.  We’ll focus on effective use of Google and IceRocket with references to Technorati and Twitter.

The rest of the program is:

SEP 17, 12pmET - Twitter: More than “What are you doing?”

Why use Twitter, how to engage and craft your message, using hash tags and a few Twitter stories.

SEP 24, 12pmET - Bloggers/Podcasters are People, Too: Engaging with the social media community

Recommendations for meeting, relating to and collaborating with the social media community.

OCT 1, 12pmET - Remarkable Use of the Internet to Promote Books and the People Behind Them

Storytelling and interesting examples of effective book promotion in the digital age.

To register, follow this link, put a check mark in the box next to each webcast you’d like to attend then click the “Register” button.  Your registration will apply to each webcast you selected.