Gain traction with your Podcast
During the Corporate Podcasting Summit last week, I was asked for my opinion on how a company can gain traction with its Podcast. I responded by offering four key pieces of advice:
DIRECTORIES
List your Podcast in every directory with care that you don’t list your show in a directory in which it does not belong.
PARTICIPATE
Listen to other Podcasts, particularly those that are in the same genre as yours. Send email or audio feedback and specifically comment on the show to establish that you are indeed a listener. Encourage the Podcaster to keep up their efforts. Get out to as many meetups and conferences as possible to network with other Podcasters and become part of the scene.
ENGAGE
Invite your audience to submit feedback, or use a call to action to engage your audience and make them a part of your Podcast. Include comments your receive, good and bad, in your show and treat each comment with respect.
EARN TRUST
Earn your listener’s trust by being transparent with company and Podcast activities. If you screw up and dust it under the carpet, the community will destroy you.
July 6th, 2006 at 7:20 pm
Your point under Participate is so key. It’s so important that we not only support each other’s podcasts, but also network with one another in person. The community is small right now and just making those face-to-face connections can go a long way. Thanks for pointing this out.