Dear Yogi Tea:

Part of my enjoyment of your great tea over the last two years has been the affirmations that come attached to your tea bags. While I find some of the messages a bit too flowery for my liking, I have always enjoyed the element of surprise each time I have a tea.

That is, I have historically enjoyed the element of surprise. Recently, I’ve grown tired of it.

As any good marketer knows, it isn’t just the quality and consumption of the product, it’s the consumer experience that makes a product. My experience has soured because the affirmations have grown stale. I’ve been reading the same, roughly twenty, affirmations for more time than I care to admit.

It seems like regularly introducing new affirmations would be an obvious and probably inexpensive way to keep your product fresh. It will certainly keep the consumer experience fresh and interesting.

Thank you for taking the time to consider my thoughts and for making great tea.

Sincerely,
Mark