At PAB2008, Chris Brogan dazzled the room as he made the case for money in social media. It wasn’t a hard sell and he spoke to the audience on its terms, saying:
…pay attention to your customers. Why? Because your children need food and as much hugs as I get in the world, I can’t eat a fucking hug.
The room, myself included, welcomed “I can’t eat a fucking hug” as a new commandment of social media. I’ve discovered that, like any good rule, there’s at least one exception.
Nearly two weeks ago, we announced that Andrea has been diagnosed with breast cancer. Life, reality and schedules change very quickly (and erratically) with this news. The outpouring of support is incredible. We’ve received a steady flow of hugs, real and virtual, and I’ve learned that while hugs may not put food on the table, they give you the will to sit down and eat and keep good care of yourself. I don’t believe that any amount of money can do that.
