Friday, May 30, 2008

Sergeant at Arms

When I opened the email on Tuesday morning, I was paralyzed. My friend, mentor and fellow Toastmaster, Marcel Boudreau, had died in a car accident the day before. His forty-second birthday is in a few weeks.

For most of the week I’ve found it difficult to breath and sleep knowing that I will never again have the opportunity to exchange ideas with Marcel. I’ve been fluctuating between coherent and confused states of mind. I’d guess that this is what all of Marcel’s friends are going through. I can’t imagine what his family is going through.

Today, the Toastmasters club of which I am a member (Causeurs Sussex Speakers) gathered at our usual meeting time to support each other. It was amazingly therapeutic to be with my good friends, each of whom Marcel took specific time to get to know. We shared stories, laughed and cried. I had two stories in particular I wanted to share and wasn’t able to get the words out of my mouth. Instead, I’ll blog them.

When Marcel was Toastmaster of a meeting last November, he decided to pick the theme ‘take a chance’ and lived the theme by not contacting those with roles. I was among those people and two days before the meeting became concerned that something was wrong. I was the second person to call him to find out what was going on. Marcel was pleased with himself and he was particularly proud that his experiment succeeded and enjoyed that Dave, the General Evaluator that day, pointed out how lucky he was that it had worked. In an email following the meeting, Marcel included this quote:

Take a chance! Life is a chance. The person that goes the furthest is generally the one willing to do and dare. The ’sure thing’ boat never gets far from the shore.
– Dale Carnegie

On April 25, as elections for the 2008-2009 executive were approaching, I asked Marcel if I could nominate him for a position. I was being selfish. I was the only nomination for one of the positions and felt that for more reasons than I can describe here, but that those who know Marcel understand, he belonged on the executive. He took the request very seriously and suggested that we go for a walk to talk about it. We were a few seconds into the walk when he said ‘Do you always walk this fast? You have to slow down or you’re going to miss everything there is to see, smell and experience.‘ We walked for twenty minutes. It was a walk I usually do in about five minutes and I had never really experienced the feeling of being passed by other pedestrians on the sidewalk. He walked completely past his office, to mine, so that we could talk about his nomination and how important it was to him to do the most with the position. We talked about public speaking, life and family. We talked about the woman at Bell Pastry who always kept his favourite muffin set aside for him each day just as he liked it — not wrapped in plastic. On May 1, he accepted the nomination and was elected to the position of Sergeant at Arms.

Causseurs Sussex Speakers is notorious for its free-exchange of hugs. I will miss Marcel’s hugs — especially because he’s the only other member pushing six-foot-four. I will miss joking around with him, including the time when I spontaneously selected him as ‘the trouble student’ when I led a meeting themed on teachers that had an impact on us. I will miss seeing his smiling and curious face when I deliver a speech. I will miss talking about what to do with long arms during a speech. I will miss all of his insights and I will miss the opportunity of working with him as part of the executive.

Marcel is one of the teachers that had a big impact on me. Thank you, Marcel, for everything you taught me, including one of life’s greatest lessons: slow down or you’ll miss everything there is to see, smell and experience.

Thursday, May 22, 2008

For the record…

Thank you to everyone for commenting on my site, sending me emails and Twitter messages, and stopping me in the hallways at Mesh to talk about and support my coverage of the conference.  I didn’t expect this kind of response.

Despite all of that, I’ve learned my lesson.  I will again never live-blog a conference!

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Friday, May 16, 2008

Marketing the spine

The book business has changed dramatically over the last few years. Stores that specialize in selling books and actually have intimate knowledge of the books they sell — and can order — are a dying breed. The big box stores have redefined how people buy books. More significantly, they have changed the way books are sold. This presents an interesting challenge to publishing companies and publicists.

In a recent conversation with Jason Wells, Director of Marketing and Publicity for Harry N. Abrams Inc., a book publishing company, I learned about some of the major challenges that have come up.  The challenges are rooted in the limited amount of ‘face time’ a book gets. Face time is when a book is featured prominently on a display table or book shelf with its cover facing out so the prospective buyer can see the book.

In the old model of book selling, books got face time in a store in order to help promote and sell good books, and face time was rotated for the benefit of the customer. In the new model of book selling, most books get face time because a publisher is paying a premium to the book store for the book to be displayed face out. This means that the books are being displayed for the benefit of the book store and a publisher that is fortunate enough to have the budget to pay for the ‘face out’ privilege.

Most books are never even seen, or they are seen ’spine out’. Publishers and publicits are now forced to ‘market the spine’. Yes. That extremely narrow, sometimes tall, part of the book. If selling a book by its cover was hard, it seems that selling a book by its spine would be near impossible.

How much can be done with a book spine to attract attention among a sea of other book spines? Consider that there is no rhyme or reason to the colours, fonts and font attributes on a bookshelf of dozens of books. That is to say, using bright, rich or even dull colours for one particular book doesn’t necessarily help it stand out more than any other book using bright, rich or dull colours and a similar (or even different) font and font attribute combination.

This new challenge extends into many industries: technology, entertainment, services, etc… The window of opportunity to present a product or service as a Purple Cow among other products and services is getting smaller.

What makes this challenge more interesting is that there is no obvious solution. There is no way to truly model an idea and test it without taking a chance on a book and putting it on a bookstore shelf, spine out, and hoping for it to gain the attention of the right people — those that are going to spread the word about the book and even buy several copies as gifts.

Have do you market your spine?

Thursday, May 1, 2008

Electric Sky on hiatus

In order to make some space available for some personal projects, I have decided to put Electric Sky on hiatus. The site (including a recent wave of new shows) and RSS feed will remain online and fully functional.

Saturday, April 26, 2008

Blevisus Creditus Magneticus

Blevisus Creditus MagneticusFor a thin guy, I sure cast a giant shadow.

Even though I’m always transparent about the collaborative nature of the projects I’m involved in — Canadian Podcast Buffet, Podcasters Across Borders and Just One More Book to name a few — my collaborators including Bob Goyetche and his wife Cat, and my wife, my own wife, Andrea, always seem to be afterthoughts, if thoughts at all, in the eyes of others.

This is not a theory. This is a fact.

Let me offer some examples.

Example One: Comments and questions to the Canadian Podcast Buffet are often sent directly to me. That’s not all. Occasionally the contributor will directly address me alone. I also recall one instance in which Bob introduced himself to someone who was pleased to meet Bob and said something to the effect of “Oh. You’re Mark Blevis’ assistant”. Bob uses a different phrase to describe himself in these instances.

Example Two: Andrea and I have enjoyed a lot of press coverage about our children’s book podcast. While it’s not uncommon for journalists to mistake the odd fact, it’s consistent that the error misappropriates credit to me. And, for all of Andrea’s hours of research for our interviews (2-4 hours PER interview), scheduling and general promotion, our guests and listeners always attribute the success of the interviews to — you guessed it — me. Andrea has a collection of run-on phases to describe me in these instances.

I never chase credit. I never claim credit for things I don’t do. I deflect credit where it is not due. I’m a magnet. Somehow, I just attract credit.

Have you been Blevised?

By the way… Andrea named this post. Really!

Original photo by Mark Blevis Bruce Murray

Friday, April 25, 2008

I’m kinda sorta blond

I'm kinda sorta blondWhen The Police announced their reunion tour in 2007, I told my daughters that I’d dye my hair blonde if they came to Ottawa. While I hoped they would, I never expected that The Police would actually make it here.

I had completely forgotten about my remark when, in February, they announced that they are kicking off the third and final leg of their tour in Ottawa. My youngest daughter hadn’t forgotten.

Today I made good on my remark and had my hair dyed.

Since my hair is too dark and naturally high in red pigment, typical blond, even bleach blonde, is out of the question (it would have come out as some weird Lennox-orange). Instead, I have something that is vaguely blond, more red. Whatever. It’s lighter, I lived up to my comment and I didn’t lie to my daughters. Besides, I think it looks pretty good.

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Friday, April 25, 2008

Top 5 TED talks

During the Ottawa Geek Dinner on Wednesday, a group of us talked about the TED talks. I started asking people about their favourite TED talks and got some great answers (especially from Mitch Joel who had the privilege of being at TED 2008).

It’s amazingly hard to pick them. Having said that, here is my list:

Of course, I could easily list another 20 or more sessions.

What are your Top 5 TED talks?

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Wednesday, April 23, 2008

Has Facebook been hacked?

In the last twelve hours I’ve received several identical (and supposedly personal) Facebook messages from legitimate friends urging me to check out an application that will identify who has a crush on me by sending text messages to my phone (I can only imagine the flood of spam and advertisements that this service has in mind).

It was just a matter of time before hackers and spammers directed their efforts at Facebook. One can only hope that Facebook is taking good care of the personal data based on the settings we have selected within their ‘privacy settings’. Would there be any reason to doubt them?

Thursday, April 17, 2008

It’s Poem in Your Pocket Day

Today is Poem in Your Pocket Day.  Everyone is encouraged to carry a poem with them and share it with friends, colleagues, coworkers and family.

Have you written your own poem that you are willing to share, here?

Monday, April 14, 2008

Successfully failed to connect

From the oxymoron file, VNC has successfully failed to connect.

You have successfully failed to connect

 
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