2010.08.31

Self-importance

I routinely have a Starbucks coffee with colleagues in the early morning. On nice days we’ll sit outside to chat and watch cars park, or attempt to do so, in the metered spots in front of us. Some people impress us with their parking prowess; others impress us with their struggles. Yesterday, we entered new territory.

While sitting at our table, we watched a red Sunfire pull into the rear-most parking spot of the line. The next spot up was also available and when the driver turned off the ignition, the first three feet of her car were well inside the next space (leaving a good six feet of available space in her own spot). In parking this way, the driver had made it impossible for another car to use the spot (except a Mini as the driver later noted).

As the woman fumbled for change through her purse at the hood of her car, one of my colleagues politely pointed out the situation. The driver immediately responded by saying she was lined up with the meter (she was well past it) to which my colleague replied that bylaw officers measure parking spaces by the painted lines. She stepped back from her car to inspect the painted line before sniping that she had to be on [Parliament] Hill in five minutes and had “far more important things to do than to worry about other people.” This is when she pointed out that a Mini could fit in the available space.

I find it particularly interesting that certain personalities succeed by rationalizing their actions on internalized importance — they do better by assigning their mistakes to others rather than accept responsibility for their actions. For them, this approach applies equally to qualitative and quantitative measures.

Is it their self-importance or the fact they succeed by it that most infuriates the rest of us?

2010.08.22

It’s a homefill

After nine years of sharing a bedroom, our daughters have finally scored their own space in our house. Andrea and I moved our respective offices/hobby rooms from the third floor to a shared room on the second — the room that has been Lucy and Bayla’s bedroom. In the process, Lucy took over Andrea’s old sewing room (once known as Third Storey Upbeat Creations) and Bayla took over what used to be Third Storey Productions.

I was reminded of Sylvain Grand’maison’s JOLT at PAB2010. Sylvain challenged the conference to purge our subscriptions to blogs, podcasts and video content, delete that… er… stuff… and build up fresh lists based on content that has meaning to us now.

It’s amazing how much we accumulate over time. Whether it’s picking up something we think we may one day need, keeping something that once served a purpose and may one day be necessary again, or items that have sentimental value, we’re amazingly adept at filling the spaces in our space with personal and professional clutter.

Our house is much more navigable now. Our space is much less overwhelming. I wonder what took us so long to do this.

Now on to fifteen years worth of hard drives.

2010.07.13

Advertising and sponsorship on digital channels

There’s been debate about monetizing amateur content and digital channels since the advent of democratized digital media. Most of what we’ve seen over the last few years is content creators and advertisers using traditional advertising models on new channels.

I was reminded of this when completing the Podcast Listener Preference Survey posted by Adele McAlear and Donna Papacosta. They ask participants to share expanded thoughts at the end of each section, including the section on advertising and sponsorship.

Here’s what I said.

Podcasters worth their salt and who understand the importance of their audience will work with advertisers to create an ad that is consistent with the show’s vibe and approach to communication (rather than flying-in a 30 second spot provided by the advertiser).
There’s nothing wrong with advertising so long as the new digital channels aren’t treated in the same way as traditional ones.

Besides, I’m much more likely to buy into a sponsor with a host who says “Brand X has been very supportive of my show and is helping make it possible for me to produce this show on a consistent basis. I’d be grateful if you consider their y-product next time you’re on the market for one” rather than a canned ad, played or spoken.

I should have pointed out that I will definitely consider a product or service the host loves and raves about — whether they’re paid to or not. Audiences can tell the difference between genuine praise and contractual obligations. [update: Also, I don't mean to suggest that podcasts MUST embrace advertising and sponsorship. These are my thoughts for those who are considering or have decided to go that route.]

The Catfish Show did it best when, in 2006, they were sponsored by HBO to help promote (the now long-cancelled comedy) “Big Love”. Bob and Cat worked the ad into their regular content format when Bob pulled out a guitar and tackled the key points of the ad in an apparently impromptu song. It felt in place.

Online communities emerge out of the relationship that develops from valuable content and the authentic voice. The audience needs to know that the advertiser/sponsor has been welcomed by the host for value-based and authentic reasons or the host will gamble away the trust of the audience.

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