Many work environments have adopted digital channels as a means of disseminating important corporate information including updates about the senior management team, media coverage and high profile activities.
I’ve been a party to many conversations which took shots at email, particularly the lengthy and messagey emails, as a channel for corporate communication. Many of those discussions focused on ignoring text-based email messages from the internal communication department or senior management largely because the messages were written by and for senior management.
What we have here is a failure to communicate.
The communicators are failing at their job because they aren’t sharing the messages the organization needs (rather then the messages management wants to deliver) in a place they’re interested in receiving the information. Email and email newsletters have been doomed largely because inboxes can be overwhelming.
Advancements in technology have made it possible to share information and even engage with the organization. The advantage being here is that a call to action or a social networking site offers opportunities to confirm that the message has been received.
So, rather than ask how your organization disseminates information, let me ask how do you consume (and even engage with) corporate communication? (select as many as apply for you)
Please add any comments you feel will help understand successes and failures you’ve seen with internal communication over your career.
