Today’s Ottawa Citizen features an article by Kate Heartfield about Just One More Book!!, a children’s book podcast I produce with my wife, Andrea. It’s a great article with only one minor mistake — it was actually Andrea’s idea to merge our two passions of podcasting (me) and children’s books (Andrea) to create what has turned out to be an amazingly fun project we do together.

You can read the online version of the article at Books go global from Glebe Cafe. The print version is in the City section, page D5 D4.

Just One More Book!! has also been interviewed recently for the Kerrville Daily Times (Texas) and Parenting Magazine (article expected in July), and has an interview date with the Canadian Parents magazine podcast in May.

Photo: Pat McGrath, The Ottawa Citizen

The print edition of Canadian Living magazine’s June issue includes a brief write-up about the Just One More Book! children’s book podcast.

Shannon Proudfoot has written a great article on podcasting for Southam News.  The article, which includes quotes from Brian Hogg (dotBoom) and Bob Goyetche (representing the Canadian Podcast Buffet), has been picked up by The Vancouver Sun.  Let me know if you find it elsewhere.

The Ottawa City Journal published an article written by David May about me in today’s Urban Living section (page 13) — thanks, David! While he did a great job of receiving the flood of information that came at him (watch out when I’m excited about something), some of the information was confused in the final article.

Dave and I corresponded earlier this evening and he is aware of the errors. In the spirit of Web 2.0, I am publishing the corrections here.

• Podcasters Across Borders was the first large-scale Podcast conference in Canada, not the first-ever Podcast conference in North America. I haven’t done any research to determine if PAB was the first Podcast conference in Canada. (Given my recent series of posts on the topic, it’s ironic that I was misunderstood on the matter of ‘firsts’.)

• While I do organize Podcaster meetups in Ottawa, I haven’t done so on a monthly basis. (I know… slacker!)

• Andrea’s comment that there “wasn’t anything that I knew of that was an online community promoting children’s books” was specifically about Podcasting, not about the blogosphere or web in general.

A less-critical correction, and completely forgiveable confusion… the thirty-minute documentary that I produced from nine hours of audio (Making All In A Day) follows the production of a single edition of CBC’s All In A Day (Brent Bambury era). The Podcast of my appearance (and anxiety) as a guest of that same show was the subject of an earlier episode of Electric Sky (Soundseeing tour of my appearance on CBC radio). It was the latter that Tod Maffin promoted on his blog.

I believe that David has a plan to run regular features on Ottawa-area Podcasters. I’ll be sure to blog about it if I hear anything.

Algonquin College journalist student David May sat down with Arthur Masters (Ottawa Local Podcast) and me to talk Podcasting over a few pints the other day. The latest word is that the Ottawa City Journal will run a series of articles - by David - on local Podcasters beginning next week.

Everyone loves a press, or media (with props to Tod), release. It is frequently the first tool that bloggers and Podcasters use in an attempt to create a local buzz for their online activities. The question is, do they really help?

Media organizations are flooded with news releases on a daily basis. Some releases are newsworthy, most are not. More importantly, a good percentage of these releases come from established businesses and organizations that have local interests.

Before you create your release, ask yourself if the release is of interest to the public or just of interest to you. If there is no story to latch on to in your media release it will be a pointless exercise.

“News release literally means that you should be releasing news, not just information, but real news.”, says Terry Fallis of the Inside PR Podcast.  Trade media will often pick up news releases about new blogs relevant to their audiences, but in most cases, it would be a very slow news day for the Globe and Mail to care.

If you become a media pest by repeatedly sending releases that have nothing to them, you can bet that you will be in the recycle bin when you have something worth reporting on.