2010.02.22

Nothing beats being there

The good news is Andrea’s completed two-thirds of her chemo program. If things continue to take place on schedule, we’ll be ringing the bell in the chemotherapy clinic sometime around 3 p.m. on April 1. No doubt I’ll have that event fully documented. (You can follow along at WeCanRebuildHer.com)

The disappointing news is that chemo number four coincided with the weekend of PodCamp Toronto (PCTO2010) meaning we weren’t able to be in Toronto to reconnect with longtime social media friends, make new ones and be present to learn and discuss new ideas about digital communication and relationship building.

PCTO is one of the few PodCamps that live streams all of the sessions — one of the advantages of being hosted in the Rogers Communications Centre of Ryerson University (THANK YOU, MANY!). The venue is fully equipped which means we could attend the sessions from the comfort of our own house at the mercy of the camera work and quality of the streams.

That’s where technology’s advantages plateau because no matter how much technology you throw at an event, whether a conference or the inaugural ceremony of the President of the United States, the technology just doesn’t exist to turn a mediated experience into a real one.

Social media unconferences have unique advantages over their formal cousins — they attract people who use technology for social engagement. This means that most of the people who attend the event have a desire to connect with others even if their own personalities or anxieties make that difficult for them.

Sue Murphy captured the reason why mediated experiences at PodCamps will never deliver the goods in her post The land of the free. In it, she relates clarity she gained from a conversation — nay, an experience –  with the “spiritual leader” of the Canadian social media community, Scarborough Dude. The Dude has always preached about authenticity and how the digital world can facilitate it.

PCTO and events like it teach us that technology can only facilitate authenticity in digital spaces. Real authenticity can only be experienced by being there.

Photos: PCTO2010 kick-off by Brad Fortner and Tod Maffin and Scarborough Dude by John Meadows.

2010.02.20

Social media marketing case studies site launches

PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on.

Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop down menus which allow users to select demographics, industry, organization type and tactics. The summaries then provide a link to an outside site that hosts a more comprehensive version of the case study.

The walk-through video suggests that Tod may at some point add a reward system for people who contribute case studies to the site. He also reminds viewers that the site just launched so there may be a few wrinkles to iron out yet. My experience with the site so far has been smooth.

2010.01.31

Textual Healing at PodCamp Toronto

Andrea and I are really disappointed that we won’t be able to attend PodCamp Toronto this year. It’s always a great event at which to learn, meet new people and reconnect with our friends. However, with Andrea in chemotherapy right now, we have to sit this one out.

The good news is that we’ll be able to attend from the comfort of our home and we’ve been invited to deliver a session via video Skype. Our session is called Textual Healing: The use of social media for narrative therapy, connection and support.

Here’s how our session is described:

Communities can exist for many reasons, but one of the most striking recent examples is the support community that has arisen around Canadian social media fixtures Andrea Ross and Mark Blevis, as together they work to make Andrea a breast cancer Survivor.

Their place of wellness on the web, WeCanRebuildHer.com, and the community that has gathered there is “something that’s good for them”, their supporters and for others in similar situations.

In this presentation, Andrea and Mark will join PodCamp Toronto via live Skype video from Ottawa to share their use of social media as a key tool in Andrea’s strategy to survive and thrive and will offer their top tips for healing and sharing in a digital world.

If you’re going to be in Toronto on the weekend of February 20-21, 2010, I recommend you register for and attend PCTO2010.

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