2010.07.20

Real connections don’t rely on influence

Last week we were visited by author P.J. Bracegirdle, illustrator Susan Mitchell, their son Ewan and author Kevin Bolger. P.J. was in town to speak at a conference and we’d been talking with him about getting together since we first met him online a few years ago though our currently-on-extended-hiatus children’s book podcast, Just One More Book. It was a great evening talking about favourite children’s books, growing up, movies, careers and team building exercises.

These friendships and that fun evening wouldn’t have happened if it weren’t for our blog and podcast. The same is true for our friendships with author Sheree Fitch who has visited us twice this year and author/illustrator Lee Edward Fodi whom I’ve visited a few times in Vancouver and who visited us when he was in Ottawa for the first time a few months ago.

This past weekend, Isabelle Michaud, Dave Brodbeck and their “kids” Madelaine and Jon visited us during their road trip back home to Sault Ste. Marie. They arrived midday Saturday and stayed overnight. We had a great visit with them, a visit that wouldn’t have happened if not for their podcast Broca’s Area, my Electric Sky Podcast and me co-creating the Canadian Podcast Buffet community and the PAB conference (both with Bob Goyetche) some years ago.

Today, Whitney Hoffman and her son Jon are arriving in Ottawa and spending a couple of nights at our place. Besides the adults spending time together at various conferences, our two families have gotten together a few times (Niagara Falls and Montreal). That friendship wouldn’t have happened if not for Whitney’s and my individual passions for podcasting and community building (and the encouragement of the aforementioned Bob) taking me to the first PodCamp Boston in September 2006.

I have many other stories of engagement and friendships I could tell you, all of which came about in a similar way and all of them about having an impact. Most of us connected folk would help (and have helped) out the others without a thought — both online and off. We would spend (and have spent) hours together chatting and developing ideas — both online and off. We may have at one time asked each other to broadcast a message to our extended networks for that quick promotional hit — that was before we knew and understood effective ways of online community building and long-term connections, rather than  treating our other online connections as superficial distribution networks (a practice which seems rampant today).

The people who say digital communication and social networking is mundane, and those who direct their exclusive attention to the “key influencers”  obviously haven’t tried the tools or figured out how to engage effectively.

Photo: Muchies by Andrea Ross.

2010.07.13

Online relationships and real life – finding your sweet spot

Most content creators (myself included) will tell you the most important ingredients to achieve resonance with online audiences are transparency and authenticity. Content that’s less than genuine won’t carry the same impact with readers, listeners and viewers. That’s why the average person is able to “compete” online with media outlets and corporate marcom campaigns — it’s about value for and connections with the audience.

Nothing resonates with online audiences more than situations to which they can relate and stories from people they feel they know.

In Online Relationships and Real Life: Finding your sweet spot, Eden Spodek told PAB2010 how she used her shopping blog to share her personal story and how she trusted her online community with it.

Related: Contested Irrelevance by Andrea Ross

2010.07.05

Contested Irrelevance (a PAB2010 JOLT! by Andrea Ross)

While the release of the PAB2010 JOLT! videos is not yet official (largely because two of them had render problems that need to be fixed), a few are now available. I’ll likely feature all of them here so don’t be surprised to see a steady stream of PAB video content appearing over the summer months.

The PAB2010 JOLT! that started it all, though, was Andrea‘s. Her talk about discovering the impact of meaningful online relationships and communities left nary a dry eye at the conference and commanded a standing ovation and lots of hugs.

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