Mat Zucker (Executive Creative Director, R/GA) explained yesterday that, in an effort to protect their brand and corporate image, Johnson & Johnson’s legal team introduced delays and additional costs as they scrutinized the content of Acuvue’s official Podcast – a program hosted by hired teenagers, Heather and Jonelle.
While Mat did not disclose any figures, I would guess that legal costs accounted for a majority of the overall Podcast budget, and may have introduced costs that were not included in the original budget.
