Social media marketing case studies site launchesDave Fleet and the 2010 social media ecosystemSocial media releases: five harsh thoughtsTwitter and the House of Commons Media relevance at the crossroadsNothing beats being there
February 28, 2010

Dave Fleet and the 2010 social media ecosystem

Third Tuesday Ottawa, a gathering of social media enthusiasts (creator, consumers and observers), rarely happens on Tuesdays. Case in point, last week’s Thursday gathering to hear Dave Fleet speak about the 2010 social media ecosystem. Knowing Dave to be a natural in front of a mic, I cornered him at the bar (he was ordering [...]

February 27, 2010

Twitter is not an official government channel

I’ve been following the comments on Jane Taber’s article about my white paper and realize there’s some confusion about Twitter as a communication channel for our MPs and more to be said about the evolution of digital and social technologies. I also anticipate there to be more dialog about this following my appearance on CBC’s [...]

February 26, 2010

Social media releases: five harsh thoughts

Despite their growing popularity, I’ve never been much of a fan of Social Media Releases (SMRs). In case you’re unfamiliar with the term, a SMR is the new-age cousin of the Media Release (MR), a traditional communication tool whose purpose is to draw media attention to information that (theoretically) has value for target audiences. Some [...]

February 25, 2010

Twitter and the House of Commons

If our Government was determined by the distribution of actively Twittering MPs, the House of Commons would be a very different place. The Liberals would have a very tenuous minority, a small group of MPs would be engaged in the debate while others called out every now and then, and one would be repeating a [...]

February 22, 2010

Nothing beats being there

The good news is Andrea’s completed two-thirds of her chemo program. If things continue to take place on schedule, we’ll be ringing the bell in the chemotherapy clinic sometime around 3 p.m. on April 1. No doubt I’ll have that event fully documented. (You can follow along at WeCanRebuildHer.com) The disappointing news is that chemo [...]

February 20, 2010

Social media marketing case studies site launches

PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on. Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop [...]

Being a better audience

Justin Kownacki has sparked an interesting conversation with his fantastic post Why I need you to be a better audience. In the post, Justin shares his motivation for blogging and how audience participation plays an important role in moving ideas forward and providing him with motivation to keep sharing his thoughts. Without participation, bloggers can’t [...]

February 16, 2010

Media relevance at the crossroads

So much has changed in the media landscape over the last few years, particularly the rise of digital and the fall of traditional. I’ve spoken with many people in print and broadcast media about the ways digital has become an integral part of their job — for better and for worse — and I’ve been [...]

February 15, 2010

Has it been three years already?

I guess finally seeing The Police — twice — during their reunion tour and knowing that they finally achieved closure released me from my regular cravings for the band’s music. In fact, it wasn’t until So Lonely came up accidentally today that I realized it was three years ago this past Thursday that Sting, Andy [...]

February 11, 2010

Liberal Party’s Digital Economy Round Table

Updated 9:25am: The federal Liberal Party will be hosting a round table discussion on the Digital Economy at 11 a.m. today on Parliament Hill. I had planned on live blogging the event. However, due to technological issues, I won’t be able to. I’m breaking new ground, today. I’m planning to live blog the Liberal party’s [...]

February 10, 2010

Google “slopesview” takes you to 2010 Olympic venues

Google has published a video that shows how they captured images of the slopes of Whistler Mountain, the venue for the ski event of the 2010 games, for their popular street view service. Click here for Google’s 2010 Games maps site Click here to navigate the slopes with the Google “slopesview-mobile”

February 9, 2010

How do you *CONSUME* your internal communications?

Many work environments have adopted digital channels as a means of disseminating important corporate information including updates about the senior management team, media coverage and high profile activities. I’ve been a party to many conversations which took shots at email, particularly the lengthy and messagey emails, as a channel for corporate communication. Many of those discussions [...]

February 5, 2010

Sticky pieces for blog audiences (an experiment)

The findings of Pew Internet’s Social Media and Young Adults report earlier this week makes the case for inverted pyramid and sticky pieces writing by bloggers who wish to establish and retain relevance in a culture that wants more information in smaller doses. THE REPORT Pew’s report shows that teens are more interested in the [...]

February 3, 2010

The newest entry to my top 10 TED Talks

It’s amazing the impact two minutes can have on your life. A colleague just showed me Derek Siver’s TED talk from last week and it bent my brain in a good way. It automatically earned it’s way into my undocumented top 10 TED Talks.

February 1, 2010

Breaking new ground

Here’s a list of some of the (non-billable) things I’ve started since joining Fleishman-Hillard. TEDNESDAY During my second week at FH, I started a weekly lunch gathering to watch TED talks. It’s been very interesting to discuss the presentations with my co-workers and explore ways in which the ideas can influence our work. Last month, I invited one [...]

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