2009.12.31

Nine people that inspired me in 2009

As I reflect on the outgoing year, I realize there are many people that have had an impact on me; too many to mention. However, I’d like to take a few moments to acknowledge nine of the people that inspired me in new and interesting ways.

Thank you EVERYONE for your contributions to my 2009!

9) ADAM SAVAGE, process

Many TED talks have had an impact on me. Few as shocking as the night I was cleaning up my office while Adam Savage talked about obsessions on my computer just a few feet away. I have to admit that it was a bit unsettling at first that with each passing minute Mr. Savage talked faster and more excitedly about minutae of recreating movie props. About halfway through his talk, though, I started to see myself and how I approach my passions in him. The payoff, however… the payoff was worth all of the bizarre obsessive stuff in his talk. Mr. Savage hit a towering home run with his parting thought that his obsession is about the process, not the product.

8 & 7) BOB AND JAMIE O’FARRELL, strength [photos coming]

Back in the day we spent so much time together that it became a running joke with other friends of mine that my two virtual brothers were actually one person, “Bob-n’-Jamie”. They spent the last half of this year watching their younger brother suffer through a very aggressive cancer and stayed with him during the final, harrowing days of his battle. What they witnessed, particularly in David’s final hours, would break most people. Bob and Jamie proved to be stronger than I ever imagined them being.

6) JOWI TAYLOR, passion

Jowi was the keynote speaker at PAB2009 and he brought the house down with his talk about his creative projects, exploring possibilities and especially about his passion for the Six String Nation Guitar, a guitar made of 63 pieces of Canada. His insight into real stories and real people, how they define us and reflect our identity was extremely moving. There wasn’t a dry eye in the house and the spontaneous outpouring of financial support from the community demonstrates the impact he had on everyone.

5) CAROLINE COADY, belief

Our friend Caroline was diagnosed with cancer in June and wasn’t given much hope. The diagnosis had apparently come late and doctors figured that her stage 4 colorectal cancer had spread to her lungs and ovaries. Caroline stood tall and somehow managed to look healthy throughout her aggressive chemo regimen and frequent setbacks. She always believed she would be a survivor. Things took a turn for the worse and Caroline required emergency life threatening surgery. During what ended up being laproscopic surgery, the surgeon discovered a single 2cm tumour and no other cancer in her body. Whether you believe it was the treatment she received to that point or that her belief and attitude got rid of the cancer, it’s still a miracle that Caroline is now one surgery away from being cancer free.

4 & 3) BERT AND RHODA BLEVIS, family [photo coming]

I was probably 13 when I last admired my parents this way. Besides the normal distance that ebbs and flows throughout the evolution of the parent-child relationship, we had additional strains over the years. None of that mattered to my parents when Andrea was diagnosed with breast cancer. My parents “shortcutted” past all formalities, bypassed lip service and went straight into action to help and support us. They’ve cancelled social plans, trips and a three-month condo rental in Florida during the worst months of the winter so they can be hear for Andrea, me and our two daughters throughout Andrea’s treatment.

2) HENRY WINKLER, caring

Andrea, Lucy, Bayla and I went to see Henry Winkler speak at an event in Ottawa this past September. Of course, we’re fans of his from Happy Days, Arrested Development and we had interviewed him about Hank Zipzer books, but hadn’t realized the extent of his humanitarian work until we read his bio. Trust me on this one… there are very few people in the world who have invested themselves in helping others and still managed a career of their own the way Mr. Winkler has. As I noted in a blog post I wrote about his presentation, all of his stories illustrated a life that seems to have taken place as if by design and certainly too amazing to be a Hollywood movie. If it wasn’t enough that he inspired us that evening, Mr. Winkler also left a powerful and moving voice mail message for Andrea after her breast cancer diagnosis (in fact, he was the FIRST of 130 children’s book authors/illustrators to leave a message).

1) ANDREA ROSS, survivor

It’s really hard to believe what Andrea’s been through since she first discovered a lump in her breast four months ago. Besides the emotional strain, she’s had three surgeries, a secondary cancer scare (that proved to be nothing), a battery of disruptive and even invasive tests and she’s begun a regimen of chemotherapy. Seeing her walk tall, recover quickly and shine through all of this is powerful and makes me feel incredibly selfish for the times I feel railroaded by the entire process. Andrea’s amazing medical care combined with a network of energy workers, our support system and especially her positive attitude proves this whole process will be a measured inconvenience after which we can celebrate Andrea becoming a breast cancer survivor.

2009.12.30

Communication anthropology: evaluating five types of commenters

There’s no denying that mainstream media still carries a lot of weight on issues. This is particularly obvious on the web sites of media organizations that have embraced social media. For those of us who work in public affairs, these sites provide invaluable insight into public opinion and communication anthropology.

My colleagues and I have been immersed in reading hundreds of comments left by Canadians on media sites that covered an issue that affects some of our clients.  We built a matrix to evaluate all of the comments and discovered that the public response to and understanding of the issue was based on the coverage of each media organization. Suddenly, new stakeholders materialized and the public revealed their opinion about them.

Small and medium sized organizations should take note — when mainstream media incorporated comments on their web sites, they gave you the gift of free public opinion polling.

The excercise has led me to categorize commenters into five main categories and reinforced how much business intelligence any organization can gain from paying attention to digital conversation. That is, if you seek first to understand (and believe me, reading hundreds of comments is an important and valuable commitment) you can discover what the issue really is and who you should be reaching out to before you figure out what should be said.

Based on my share of the comments, I classified commenters into five categories:

INVOLVED – these are the people that are close to or very concerned about the issue. They know the stakeholders, they have intimate knowledge of the issue, and can analyze the different directions and effects of the issue on the fly. Involved commenters help keep the conversation relevant no matter their stance on the issue.

INFORMED – these are the people that have taken the time to learn more about the issue and its key players. They tend to know the history and appreciate the impacts. Informed commenters generally have a personal interest in the issue. They contribute new ideas to the conversation and help others understand by taking the time to offer valuable responses.

MISINFORMED – these are the people who have skimmed the article, may have misunderstood the information they received and have collected or were fed inaccurate information from other sources. This is the first level of commenter that lets their opinions cloud the issue by letting their opinions fill in the holes of their understanding. Misinformed commenters aren’t necessarily malicious.

UNINFORMED – this is where the participants in the conversation transition from being people to being commenters. The uninformed choose to let their opinion validate their broken logic. They aren’t interested in the back story and don’t know who the stakeholders are. In most cases, they’ve picked up on a single point of the article or taken a single piece of information out of context. Uninformed commenters like to pontificate and are happiest when they deconstruct what other people are saying, sometimes peppering their comments with personal attacks.

ANGRY – known for years as “flamers”, this is the angry mob of people who like to berate others no matter what the discussion is about. They’ve never heard of the issue and probably won’t come back to it. They spray their anger and leave. The angry use emotional attacks and have no interest in logic.

I decided to quantify five qualities of commenters based on several criteria with ratings of 1 (lowest) to 5 (highest). I used 0 to indicate none.

Now it becomes easier to figure out who to engage with, how and when.

2009.12.28

We Can Rebuild Her

Andrea and I have officially launched our website WeCanRebuildHer.com with the tagline Better than she was before… better, stronger, happier — A Breast Cancer Journal. We will use the website to document our journey from the perspective of patient and supporter to make Andrea a breast cancer survivor.

Our first post is now live. It features audio from Andrea’s head shaving party which took place at our place last night. Twenty of our friends joined us for munchies, drinks, cake and to show support as I shaved Andrea’s head.

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