Mark Blevis

I have spent some time over the last few days catching up on blog reading and Podcast listening. In the process, I found another gem thanks to Mark Ramsey.

On August 23rd, Mark published an interview with marketing guru, Seth Godin. During the interview, Seth talked about having tried XM satellite radio for a year to “check it out” and remarked that “it doesn’t matter how many stations there are, sooner or later you end up with four.” The same can be said of Podcasting. There is so much to choose from, how can you ensure that your Podcast is one of four in a single subscriber’s aggregator?

Here are my three suggestions to give your Podcast the edge.

FILL A NICHE

There is a niche for everything. This is true of general, open topics to very specific ones. If you are interested in something, chances are good that someone else is, too.

FOCUS

When you plan an episode, be sure that the individual segments are connected in some way so that your listeners can follow the logic of the show. If you try to appeal to everyone through unrelated segments, the sum of the parts will end up turning listeners away.

ENJOY WHAT YOU DO

If you enjoy what you do, you will do it well. More importantly, your listeners will be able to pick up on your energy and are more likely to enjoy what they hear.