Thinking differently about corporate PodcastingTricks of the Podcasting Masters
July 31, 2006

iTunes problems resolved… almost

My iTunes problems are nearly resolved. Actually, the root of the problem was a misconfiguration on Electric Sky and Just One More Book which confused iTunes. Unfortunately, iTunes takes a long time to get unconfused. Anyway, things should be back to normal in the next day or so. Thanks for your patience!

Canadian Podcast Listener Survey results

Congratulations to Sequentia and Caprica for conducting the incredibly successful Canadian Podcast Listeners Survey. It was the first independent survey in Canada to attract significant participation – 928 respondents! Congratulations are also in order for the authors’ transparency about the process they followed in conducting this survey. Facts worth noting: This is the first survey [...]

July 30, 2006

Help with iTunes

I need help!  Two of my Podcasts are no longer being updated in iTunes… Electric Sky and Just One More Book.  According to Feedburner, the errors reported in my RSS file won’t affect iTunes because it ignores the tags in question.  I haven’t received any fresh insight from the PodPress forum.  iTunes hasn’t responded to [...]

July 28, 2006

Editing series coming

Sorry about the delay.  I took an extra couple of days to decompress from a vacation.  I will post part 1 of my editing series shortly.

July 20, 2006

Blevis-ian editing

I have received a number of emails about my editing style, largely due to Bruce Murray’s (Zedcast) presentation at PAB2006 in which he detailed his version of my technique – something he dubbed “Blevis-ian” editing. He wasn’t far off. Beginning late next week, I will run a multi-part series on how I edit my Podcasts. [...]

July 18, 2006

Press (or media) release as a promotional tool

Everyone loves a press, or media (with props to Tod), release. It is frequently the first tool that bloggers and Podcasters use in an attempt to create a local buzz for their online activities. The question is, do they really help? Media organizations are flooded with news releases on a daily basis. Some releases are [...]

July 16, 2006

Tricks of the Podcasting Masters

Tricks of the Podcasting Masters (TotPM) is the latest book about Podcasting. This offering by Rob Walch (Podcast 411) and Mur Lafferty (Geek Fu Action Grip) was released at the beginning of June. In the interest of full disclosure, I haven’t read any of the previous books (in their entirety) – probably because I didn’t [...]

July 14, 2006

The Podcast Consumer Revealed

Edison Research has released the audio presentation and slides for a study that they did entitled The Podcast Consumer Revealed. There is a lot of golden information in this study that can help Podcasters devise ways to make money from their Podcast, and for companies to consider when exploring sponsorship and advertising opportunities in the [...]

Corporate Podcasting Summit sessions available

The speaking sessions and panels from the Corporate Podcasting Summit 2006 are being made available through the IT Conversations Podcasting Summit page. The content and audio quality is fantastic. Speakers and panelists include Audrey Reed-Granger, Michael Geoghegan, Dave Mansueto, Rob Walch, Paul Colligan, Mark Ramsey and yours truly (Mark Blevis). If you are anxious to [...]

July 13, 2006

Full-text search

Podscope and Podzinger are services that create searchable, full text compilations of audio and video content that is available on the Internet. This means that one can go to either of these sites, perform a keyword search, and be provided with an extensive list of farmed media files that include the requested keywords. Links to [...]

July 12, 2006

Microphones for sale

I am selling two MXL V67 condenser microphones, each with original packaging, shock mount and pop screen.  I used these microphones for several months of Electric Sky before upgrading. The microphones are available in separate eBay auctions. V67 auction number 1 V67 auction number 2 I’m also selling a Yamaha RY30 drum machine (with a [...]

Summertime blues

The summer of 2005 was the first summer of Podcasting.  What the community discovered very quickly is that both the producers and listeners go into hibernation for the summer.  So, if you are noticing that your numbers are plummetting, stay strong for September.

July 11, 2006

Okay to Play

Okay to Play is a site that offers some fantastic comparison charts designed to help Podcasters make informed decisions on technology, service providers, advertisers and music sources. (source: Awakened Voice)

Take stock

For some people, listening to their own Podcast archives is a painful and embarrassing exercise.  For some, it’s exhilarating.  For everyone, it’s a great way to review the evolution of the content, delivery and production of your Podcast. How often do you review your archives and take stock of how your Podcast has evolved?

July 10, 2006

The singularity that is Podcasting

Over beers last evening, Arthur Masters (Ottawa Local Podcast) and I talked about Marshal McLuhan. We agreed (and maybe it was the beer talking) that Podcasting is the realization of McLuhan’s famous quote “the medium is the message”. It is true that Podcasts can be rooted in the technology.  Many media organizations are discovering this and jumping [...]

July 9, 2006

Measuring Success

It’s easy to hold on to traditional ways of doing business and measuring success. The music industry is one of the best case studies to demonstrate this. They have been completely unwilling (to be fair they may lack the agility) to identify new business models that are consistent with the digital age. Instead of investing [...]

July 5, 2006

Defining the Podcaster

The most polarized debates in this community erupt at the first mention of “monetizing” Podcasts. Paul Colligan has recently published some articles entitled The Duality that is Podcasting (part 1, part 2) in which he proposes that there are two types of Podcasters: the Professional is anyone who Podcasts with a goal, direct or indirect, to make money; and, the Hobbyist who Podcasts for [...]

July 4, 2006

Thinking differently about corporate Podcasting

In order to justify any expenses, companies typically map money out to money in (Return on Investment or ROI).  This introduces many challenges for companies who are considering launching their own Podcasts.  This is where a new definition of ROI is becoming more popular - Return on Influence – and those who use this definition are [...]

July 3, 2006

Make your own Barenaked Ladies mashup

The Barenaked Ladies have released the bed tracks for their latest single, Easy, on the BNL MySpace page and they are encouraging everyone to make their own mashups using the tracks provided.  Check out their latest Podcast for more information.

July 1, 2006

Gain traction with your Podcast

During the Corporate Podcasting Summit last week, I was asked for my opinion on how a company can gain traction with its Podcast. I responded by offering four key pieces of advice: DIRECTORIES List your Podcast in every directory with care that you don’t list your show in a directory in which it does not [...]

iTunes revises Podcast categories

iTunes has announced some revisions to their Podcast categories. Among the key points are: Old categories and subcategories will automatically remap to corresponding new categories. International, Talk Radio and Public Radio categories have been removed and have not been remapped. Category changes take 1-2 weeks to take effect. Podcasts can appear in three category/sub-category pairs [...]

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