I’ve been co-presenting a free webcast series on social media for the book publishing industry. As part of today’s session, Greg Pincus and I shared our 10 Golden Rules for individuals and businesses wishing engage with social media communities and their members. We shared some funny and even shocking stories to illustrate our points.
The best part of our list and stories is that while they were delivered with a book industry focus, the golden rules themselves are portable to any industry and community.
Here’s our list…
10. Be a champion of the industry/genre. (celebrate others)
9. Never approach a network or individual in a network with a greedy one sided agenda. –Keith Burtis
8. KNOW the site/people you’re approaching, and why.
7. Follow the site’s guidelines/policies if they’re published. (read About, FAQ, everything!)
6. Customize and personalize your message. (add value and be reasonable)
5. Address the site/people by name.
4. Never harass the site/people. (a follow-up is fine)
3. Be polite, gracious and humble. (books are not currency)
2. If the site is good enough to approach, it’s good enough to promote.
1. If you let the site/person love you and your work, they will become your champion.
[...] Customize: While some will suggest blasting one message out to all your social media channels, Mark Blevis will tell you to personalize your message and customize what you are doing and saying to the site [...]
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